Performance Marketing Manager
Dubai, United Arab Emirates
Job Description
About us: Having a global presence and embracing a diverse range of nationalities, our company warmly welcomes you. We take pride in our diversity, cultivating a vibrant working environment, and nurturing continuous growth. Alongside our outstanding leadership, we embrace an open-door policy, fostering a welcoming and trustworthy environment where everyone\'s input is valued. The opportunities for career advancement are endless, and your unique contributions will enhance our collective strength. We are a regulated London-based financial brokerage firm, and our global reach extends to 12 countries, with ongoing growth initiatives. Our mission since 1990 has been to deliver an unparalleled trading experience that adheres to fairness and transparency in every aspect; an environment that allows our clients to gain knowledge, evolve, and trade securely.
Responsibilities include:
Required skills
What Hantec offers in return:
Responsibilities include:
- Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter
- Performing A/B testing & ROI optimization
- Implementing programmatic advertising campaigns
- Exploring other digital channels & new media
- Collaborating with the content team & providing data insights
- Ad copywriting, testing and campaign optimization
- Setting up and optimizing Google Analytics goals and tracking/conversion pixels
- Extensive reporting & data analysis based on metrics that matter
- Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
- Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
- Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
- Have a good understanding of mobile attribution tools (e.g. Appsflyer).
- Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360).
- Have a basic understanding of GA4 and the ability to create events and reports using GA4
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Being able to generate meaningful reports using tools such as Google Data Studio
- Experience in handling programmatic ad buying
Required skills
- Bachelor\'s degree (or higher) in any related field with a strong quantitative background.
- Proven working experience in digital marketing (Min 5 years), and extensive experience in managing in-house digital performance marketing at technology companies (such as Forex, e-commerce, online travel, mobile gaming, etc) is preferable.
- Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads
- Have experience in managing Ad Networks for acquisition campaigns.
What Hantec offers in return:
- Competitive compensation and benefits.
- Attractive holiday package.
- Medical Insurance
- Exceptional team building and corporate celebrations.
- Volunteering Time off Program.
- Various opportunities for learning, including professional training, certifications, and the enhancement of soft skills.
- Employee of the Month Program \xe2\x80\x93 with Certification and Prize
- Quarterly Dinner with all staff and Group CEO to discuss Hantec\xe2\x80\x99s success.
- An opportunity to grow and establish a long-term career.
- Learning opportunities, such as professional training and certifications, soft skills development, training work.
- After passing 6 months\xe2\x80\x99 probation - eligibility 1 day hybrid working per week.
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Job Detail
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Job IdJD1614280
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned