Company Description

SellAnyCar.com offers a new, safe and convenient way of selling your car throughout the Arab world. Use our free car valuation service regardless of make and model to determine the best used car price.

Take advantage of the professional and gratis car inspection and the fast car buying service by SellAnyCar.com - the perfect alternative to time-consuming and tiring advertisements.

SellAnyCar.com offers free car deregistration, part-exchange and settlement of bank loans and mortgages. In any situation we offer you a fast, easy and fair car buying service.



Job Overview: We are seeking a dynamic and results-driven Performance Marketing Manager to join our team in Dubai. In this role, you will have the unique opportunity to oversee performance marketing efforts across three distinct brands, spanning two countries \xe2\x80\x93 the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). As the lead role in our marketing team, you will be responsible for developing and executing comprehensive performance marketing strategies that drive lead acquisition, nurturing, and conversion across our brands. To be successful in this role you will need experience in the areas of paid search and social, budget management, content creation, digital and social channels, SEO, and reporting and analytics. Additionally, this role involves managing a small creative team and collaborating with numerous internal departments and stakeholders.

Responsibilities:

1. Develop and execute performance marketing strategies tailored to each brand, taking
into account the specific market dynamics and customer profiles in the UAE and KSA.

2. Manage the marketing/advertising budget across all three brands, making data-
informed decisions on budget allocation to maximize ROI while balancing brand and
country-level business objectives.

3. Manage and optimize digital advertising campaigns across various advertising platforms,
including:
\xef\x82\xb7 Google Ads (Performance Max and YouTube)
\xef\x82\xb7 Meta Ads (Facebook and Instagram)
\xef\x82\xb7 TikTok Ads
\xef\x82\xb7 Snap Ads

4. Oversee paid search campaigns (PPC) to maximize ROI, ensuring effective keyword
targeting, ad copy, and bid management.

5. Implement and optimize paid social media campaigns across platforms including:
\xef\x82\xb7 Facebook
\xef\x82\xb7 Instagram
\xef\x82\xb7 TikTok
\xef\x82\xb7 Snap Chat

6. Ongoing analysis and reporting on marketing and campaign specific KPIs and funnel flow metrics using platforms such as:
\xef\x82\xb7 Google Analytics 4
\xef\x82\xb7 Tableau

7. Continuously improve the customer journey by ensuring the right information and
messaging is communicated at the right time on the right platform utilizing the different
touchpoints along the user journey.

8. Managing the content creation function to develop messaging and media for the
website, apps, social media, advertising channels, and automated WhatsApp and
notifications.

9. Lead organic search (SEO) efforts to improve organic rankings, conduct keyword
research, and implement on-page and off-page optimization strategies.

10. Utilize other marketing technology tools and platforms including:
\xef\x82\xb7 Hootsuite
\xef\x82\xb7 Google Tag Manager
\xef\x82\xb7 Google Business Profile
\xef\x82\xb7 Google Search Console
\xef\x82\xb7 Lucidya
\xef\x82\xb7 SEMRush

Collaborations and Connections:

This role involves close collaboration and communication with various functions within the
business:

Collaboration with Customer Service:

\xef\x82\xb7 Receiving feedback from customers regarding their readiness to buy/sell.
\xef\x82\xb7 Understanding customer perceptions of our service.
\xef\x82\xb7 Monitoring customer show-up rates to appointments.
Collaboration with Product / IT:
\xef\x82\xb7 Communicating technology requirements, including landing pages and website
functionality.
\xef\x82\xb7 Collaborating with IT to ensure platform connectivity and data flow.
\xef\x82\xb7 Ensure seamless data flow, integration, and retrieval for analytics and visualization
platforms.
Collaboration with Sourcing / Retail Management:
\xef\x82\xb7 Periodic communication and planning with sourcing managers to understand
business requirements and targets.
\xef\x82\xb7 Supporting initiatives such as launching new branches, aiding existing branches, and
coordinating local-themed campaigns and events.

Management of Creative Team:

The role involves the daily management of the creative team including:

\xef\x82\xb7 Graphic Designer/Illustrator: Oversee the creation of all branded materials and
communication.
\xef\x82\xb7 Videographer: Manage the shooting and editing of still images and footage used
in communication.
\xef\x82\xb7 Audio Engineer: Manage the in-house audio studio and provide support for
audio media.

Qualifications

Qualifications:

\xef\x82\xb7 Bachelors degree in marketing, business, or a related field (or equivalent work
experience).
\xef\x82\xb7 Proven experience in performance marketing, including hands-on management of
digital advertising campaigns.
\xef\x82\xb7 Technical expertise in paid search (PPC) and paid social media advertising.

\xef\x82\xb7 Possess a deep understanding of digital channels and analytics for reporting and
presentations.
\xef\x82\xb7 Strong analytical skills and the ability to interpret data to make data-driven decisions.
\xef\x82\xb7 Strong knowledge of organic search (SEO) and organic social media strategies.
\xef\x82\xb7 Proficiency with digital marketing tools and platforms.
\xef\x82\xb7 Excellent communication and project management skills.
Additional Requirements:
\xef\x82\xb7 Experience with marketing campaigns to both locals and non-locals in UAE and KSA and
an understanding of cultural nuances in marketing strategies is a plus.

Additional Information

We pride ourselves on disrupting the old norms \xe2\x80\x94 and fostering an inclusive and innovative culture. At SAC, we have an open workspace and blend teams so that no one is working in a silo. We have a nurturing culture filled with experienced tech leaders from around the world.

Work-life balance is a vital part of SAC culture. We work very hard, but we make it a point to ensure there is always a balance and that everyone feels free to prioritize accordingly. We also recognize our people on their birthdays, work anniversaries and other milestones. We do this with events organized by the team themselves.

This is an employee-centric company where we visit the goals of the company, celebrate wins and tackle some of our biggest cultural initiatives. We keep our culture in check through our regular pulse surveys, quarterly reviews and continuous feedback.

SellAnyCar.com