Are you a Performance Marketing Manager who is ready to lead the way forward in building high-performing campaigns across Google, social, and much, much more?
Job Brief
We are seeking a Performance Marketing Manager to lead the planning, implementation, optimisation, and reporting of performance marketing initiatives to help drive traffic and maximise ROI across Paid media channels including Google, Meta, TikTok, LinkedIn, and X.
Who we are looking for
Ambitious, driven to succeed, and with a head for numbers. We are looking for someone who can lead performance, not just react. You will be able to demonstrate a successful track record to drive revenue, user acquisition, and brand awareness through paid channels while outlining your approach to attribution and reporting.
Main Responsibilities of a Performance Marketing Manager
Create and execute a strong performance marketing strategy & execution plan.
Develop and manage digital prospecting and remarketing campaigns.
Work with designers & copywriters to generate ads, set up campaigns, monitor and split test campaigns in Meta, TikTok, Reddit, and any other ad channels.
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC including Google Ads, YouTube, and social media.
Connect digital marketing channels and form collection points with SalesForce.
Identify and test new channels to continue to meet or exceed established critical metrics.
Direct and manage agencies to achieve goals and ROI targets.
Manage social media advertising using performance goals that drive new user adoption.
Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
Use a data-driven approach to manage campaigns and derive insights on strategy and performance, share funnel conversion improvement ideas, and feedback & present results.
Help support weekly and monthly reporting of channel metrics, goals, and other KPIs.
Create & monitor web analytics dashboards in Google Analytics, Google Data Studio, Salesforce, and other key reporting tools, pointing out key areas of importance.
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