Performance Marketing Manager | Retail | Marks & Spencer | UAE

Overview of the role:

The role of the performance manager/specialist is to launch and develop region-specific acquisition strategies that drive traffic, grow sales, enhance customer experience and builds brand awareness across Marks & Spencer in the Middle East and Asia. This role will be instrumental in terms of managing and optimising performance channels, working closely with the brand marketing team and agencies to maximise acquisition channels, conversion paths and website performance while creating and maintaining reports, notes, analysis and research

What you will do:-

Description of Accountability:

You will be responsible for implementing and analysing paid search, Display, paid social campaigns, performance marketing across Marks & Spencer using Google and Social Media Advertising tools (Ad words / 360, merchant centre etc, FB Business Manager etc..)

You will be an expert on the latest advertising trends and technologies and will be able to manage multi-channels/networks budgets to meet Revenue Targets as well as different KPIs Targeting and bidding strategies are part of the day to day and how to optimise them

The role will work in collaboration with CRM team and Central group digital team to optimise activity and support digital team with management of EDM program. It will also involve working with graphic designers to brief artwork concepts to support digital formats and support marketing strategies for third party marketplace partners

The role is for someone open minded to with an appetite to learn and a solution provider

You are genuinely interested and experienced in SEM and performance marketing and develop appetite to learn more, optimise your campaigns performance and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.)

Manage day to day PPC and Paid Social campaigns

• Execution
• Performance optimization
• Upper or lower funnel based on KPIs
• Daily monitoring

Reporting

• Delivering performance reports and insights to the performance team and internal stakeholders

Strategy & optimization

• Identifying growth opportunities, testing hypotheses to improve performance and paid channel traffic and increasing ROAS
• Delivering customer-focused, profitable multi-category campaigns to agreed targets
• Addressing and escalating campaign performance issues.
• Responsible for AB tests, Search Query analysis and keyword mining
• Work closely with CRM team around content output and support EDM set up
• Briefing artwork & copy to support strategy & optimise
• Support marketing strategies for third party marketplace partners

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