Job Description

Job Summary
Lead in development of beverage brands (FS) strategy with content management, channel execution, trade marketing, product innovation, menu innovation, digital marketing, ecommerce and training.
Roles & Responsibilities
Support sales growth, customer retention and profitability of the beverage portfolio (FS) by supporting strategic planning and execution of marketing programs.
Build the brand story, product range, marketing assets and online & offline campaigns. Develop & execute a world-class omnichannel brand positioning initiative to drive sales across the region & while, developing a strong brand franchise vis a vis Chains, Independents & competitors.
Identify and leverage market insights to fill portfolio gaps by adding new product platforms & differentiated product stories.
Develop in-depth customer/menu/trends and market knowledge to deliver plans for short and long-term strategies for demand generation
Provide sales force with leadership and marketing support, including sales tools, training, competitive intelligence and actionable reporting.
Execute marketing strategies, programs, and pricing strategies which will meet profit objectives for the FS solutions category.
Stay current on global/regional market trends and practices and understand impact on JCDC product line and business.
Lead cross functional teams, to deliver project results ie., events & customer sessions.
KPIs
Financial: Market share improvement and improvement in Brand Health and Value
Brand Communication & Development
Market Share
Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
Improvement of internal processes & systems
Continuously leading and driving innovation & learning
Work experience requirement
8-12 years of professional experience in F&B industry
At least 3 years of B2B sales/marketing experience in a complex, multi-segment selling environment.
Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet
Product Management Experience
Business-to-business sales/marketing experience
Ability to relate to influential people and complex organizational structures? strong interpersonal and relationship building skills
Ability to communicate effectively with all levels of internal/external stakeholders
Demonstrated initiative and leadership skills? building execution strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
Effective oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential
Must have demonstrated initiative and ability to work independently and handle multiple tasks.
Qualification
Bachelor's degree
MBA Degree/Hotel Management
Competencies
Ownership & Result Orientation
Marketing Research and Strategy
Marketing Financial Management
Communications Development
Brand Strategy and Brand Equity Management
New Product Development
Self and Team Management
Planning & Decision Making
Strategic Thinking
Change Management
Business Unit: IFFCO Beverage Solutions (4678)
Business Group: S&D(GCC) (240)

Skills Required