Job Description

Core responsibilitiesA perishable items trading marketing manager must perform a range of duties, many of which are complicated by the time-sensitive nature of the products.

Trade strategy and promotion

Develop and implement strategies

to boost brand visibility and sales across various trade channels, including retailers and distributors.

Analyze market trends

, consumer behavior, and competitor activity to inform marketing campaigns.

Plan and execute promotional activities

, in-store campaigns, and point-of-sale displays.

Create content

and coordinate public relations activities.

Build and maintain strong relationships

with retailers, wholesalers, and other partners.

Sales and business development

Collaborate

to align marketing initiatives with sales objectives.

Identify and develop new business opportunities

and partnerships.

Logistics and operational oversight

Work with supply chain and logistics teams

to ensure products are available and managed properly.

Oversee budgets

, track key performance indicators (KPIs), and report on the effectiveness of marketing initiatives.

Address issues

that arise with merchants and customers to protect product quality and delivery.

Leverage new technologies

, such as real-time tracking, to ensure the integrity of the cold chain and improve end-to-end visibility.
Essential skills and qualifications

Experience:

Most positions require at least 3-5 years of experience in trade marketing, retail marketing, or sales, preferably within the fast-moving consumer goods (FMCG) or perishable goods industry.

Education:

A bachelor's degree in Marketing, Business Administration, or a related field is typically required, with some employers preferring or requiring a master's degree.

Market knowledge:

Strong commercial mindset with a deep understanding of retail environments, market trends, and consumer psychology.

Analytical skills:

Ability to analyze sales data, campaign performance, and market insights to inform strategy and calculate return on investment (ROI).

Communication skills:

Excellent negotiation, presentation, and stakeholder management skills.

Specialized knowledge:

Familiarity with supply chain processes, logistics, import/export, and cold chain management is critical for handling perishable products.

Project management:

Strong organizational skills to lead and execute cross-functional initiatives.
Job Type: Full-time

Pay: AED7,000.00 - AED12,000.00 per month