Job Description

Role Summary

The Social Media Specialist is responsible for planning, creating, and managing all social media content across company platforms. The role focuses on increasing brand awareness, engagement, and lead generation through strategic social media campaigns, creative content, and community management.

Key Responsibilities Content Creation & Management

Develop, plan, and execute monthly social media content calendars. Create engaging content (posts, reels, stories, videos, and designs) aligned with brand guidelines. Manage daily posting and publishing across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). Coordinate with designers, photographers, videographers, and event teams for content requirements.

Brand & Campaign Strategy

Develop social media strategies for product launches, events, campaigns, and brand growth. Monitor social media trends and adapt strategies to stay relevant. Support marketing campaigns by creating targeted and engaging content.

Community Management

Respond to comments, messages, and inquiries across platforms professionally. Monitor customer engagement and ensure timely responses. Build and grow an online community that aligns with brand identity.

Performance & Analytics

Track and analyze performance using insights and analytics tools. Prepare weekly/monthly reports on growth, engagement, and campaign performance. Recommend improvements to increase reach and conversions.

Competitor & Market Research

Monitor competitor social media activity and industry trends. Research trending ideas, hashtags, and content formats suitable for the events industry.

Coordination & Collaboration

Work closely with the Marketing, Sales, and Events teams to gather content. Attend events to capture live content when required. Work with agencies or freelancers for specialized content (editing, videography, etc.).

Skills & Qualifications

Bachelor's degree in Marketing, Communications, Media, or related field. Minimum 1-3 years of experience in social media management (preferably in events or creative industry). Strong knowledge of social media platforms, trends, analytics tools, and best practices. Creative mindset with excellent communication and storytelling skills. Proficiency in content creation tools (Canva, Adobe Suite, CapCut, etc.). Ability to multitask and work under pressure to meet deadlines. Photography/videography experience is an added advantage.

Key Competencies

Creativity and innovation Time management Attention to detail Strong communication Team collaboration Strategic thinking
Job Types: Full-time, Permanent, Contract
Contract length: 24 months

Pay: AED3,500.00 - AED4,000.00 per month