Job Description

The

Social Media Specialist

is responsible for executing the social media and digital content strategy under the direction of the

Marketing Manager

.
This role focuses on

creative content creation, daily social media management, marketing email administration

, and assisting with multimedia production for events and campaigns. The candidate must be proactive, creative, and detail-oriented, with strong design and communication skills.

Key Responsibilities1. Social Media Management

Execute the

monthly social media plan

and content calendar provided by the Marketing Manager. Create and publish engaging content (posts, stories, reels, videos) across all platforms --

Instagram, Facebook, LinkedIn, and YouTube

. Write clear and attractive captions, CTAs, and short texts aligned with the company's tone of voice. Ensure timely posting and consistency in visuals and messaging. Monitor comments, messages, and mentions, ensuring prompt and professional responses.

2. Content Creation & Design

Design and edit visuals, motion graphics, and short videos using

Canva

,

Adobe Photoshop

,

Illustrator

,

Premiere Pro

, or

CapCut

. Work closely with photographers and videographers to capture high-quality content from events. Maintain and organize the company's content library and ensure all designs follow Topaz's brand guidelines. Support in preparing digital and print marketing materials (brochures, invitations, posters, etc.).

3. Marketing Email Administration

Manage the

marketing email account

and assist with communication campaigns (Mailchimp or company email). Support in preparing and scheduling promotional emails, newsletters, and announcements. Maintain mailing lists and ensure proper coordination with the Marketing Manager before sending.

4. Campaign & Reporting Support

Assist in implementing marketing campaigns and online promotions. Track and report on post performance (reach, engagement, followers, leads). Prepare

weekly and monthly reports

summarizing performance metrics and insights. Monitor competitor pages and trending content ideas relevant to the UAE event industry.

5. Coordination & Collaboration

Coordinate with the

SEO Specialist

and

Website Admin

to ensure content consistency across all platforms. Communicate progress, content drafts, and posting schedules with the Marketing Manager for approval. Support event coverage by managing live posting during activations.

Qualifications & Skills

Bachelor's degree in Marketing, Media, Communication, or related field. 2-4 years of experience in social media management (preferably in the events, marketing, or entertainment industry). Strong proficiency in

Canva

,

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

, and

video editing tools

(CapCut, VN, etc.). Excellent written and verbal communication skills in English (Arabic is a plus). Knowledge of Meta Business Suite and content scheduling tools. Organized, creative, and able to work independently under tight deadlines.

Performance Indicators (KPIs)

Quality and creativity of content produced. Engagement rate and follower growth on social channels. Accuracy and timeliness in content delivery and reporting. Responsiveness to audience interactions. Organization and consistency in managing marketing emails and content archives
Job Types: Full-time, Contract
Contract length: 24 months

Pay: AED3,000.00 - AED3,500.00 per month