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Senior Specialist B&M CS EMC
Manage pre-season and in-season Planning & Buying of Lifestyle categories for Own Retail concept stores + Ecom. In this role you are part of a team responsible for maximizing the sales, profitability & brand equity of the EMC region (UAE, KSA, KAZ, UKR, MOR, EGY) by building the merchandising strategy for the market alongside your direct reports who you will be managing.
Job Profile:
Work with Senior Manager (CS + Ecom) and Director Merch in executing MENA DTC merchandising goals and ensure deployment by engaging with BU's, CTC and Hub.
Deliver financial targets including Net sales, Sell through, Standard margin for your team's respective categories.
Optimize in-season trade through liaising with Operations across our EMC markets, utilizing our readily available tools and understanding market trends to ensure we gain in-depth consumer insights & implement learnings into pre-season & in-season strategy.
Develop a strong understanding of your categories as well as the consumer sets at a country level, with strong knowledge behind both brand and commercial led offerings.
Own and present the Strategy, Ranging, Segmentation and volume plans for future season buys in your respective categories whilst also managing your teams to ensure quality and milestone timelines are being hit.
Attend, partake and complete tasks associated to key buying milestones to support you and your teams vision and strategy for future season buys.
Ensure execution of Category campaigns by aligning with Brand Calendar, Omni execution, Visual merchandising and SCM to ensure timely arrivals.
Collaboration is key. Ensure consistent touch-bases with your direct reports, as well as weekly and bi-weekly meetings with key stakeholders within B&M, Brand, SCM and Hub.
Key Relationships:
BUs, CTC (Concept-to-Consumer)
Omni, Visual Merchandising
Retail & Ecom Operations
Supply Chain management
Relevant EM & Global Teams - Merchandising, CTC.
Your Profile:
Strategic thinker
Proactive and time-based thinking
Commercial acumen
Cross-function collaboration
Project Management mindset: Structured, organized and process orientated
Passion for improvement (Kaizen)
Organized and agile
Results driven
Attention to detail
Ability to present clearly to any audience
Ability to work effectively within a fast-paced team environment and under pressure
Fluent in English
University degree in business, ideally with marketing and sales focus or equivalent professional experience
Merchandising Experience: 4 - 6 years
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• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Senior Specialist B&M CS EMC
Brand:
Location: Dubai
TEAM: Merchandising & Planning
State: Duba
Country/Region: AE
Contract Type: Full time
Number: 538951
Date: Jan 5, 2026
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