Senior Performance Marketing Specialist

United Arab Emirates, United Arab Emirates

Job Description

Senior Performance Marketing Specialist (PPC & Paid Social) | Digital Retail | Al-Futtaim

Overview of the role:

End to End Management of PPC and Paid Social Operations and Strategies to meet Retail\xe2\x80\x99s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce

What you will do:-

Description of Accountability:

Manage day to day PPC and Paid Social campaigns
  • Strategy & Execution
  • Upper or lower funnel based on KPIs
  • Daily monitoring
Reporting
  • Delivering performance reports and insights to the PPC
  • team and internal stakeholders.
Strategy & optimization
  • Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
  • Delivering customer-focused, profitable multi-category campaigns to agreed targets
  • Addressing and escalating campaign performance issues.
  • Responsible for AB tests, Search Query analysis and keyword mining.
Teamwork
  • Create relationship & workflows within the department
  • Work with all the brands you are in charge of
Personal Development
  • Develop knowledge into advanced Targeting
  • Develop knowledge in Programmatic Advertising
  • Participate into a more data driven approach project with the CRM department

Bayt

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Job Detail

  • Job Id
    JD1499717
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    United Arab Emirates, United Arab Emirates
  • Education
    Not mentioned