End to End Management of PPC and Paid Social Operations and Strategies to meet Retail\xe2\x80\x99s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce
What you will do:-
Description of Accountability:
Manage day to day PPC and Paid Social campaigns
Strategy & Execution
Upper or lower funnel based on KPIs
Daily monitoring
Reporting
Delivering performance reports and insights to the PPC
team and internal stakeholders.
Strategy & optimization
Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
Delivering customer-focused, profitable multi-category campaigns to agreed targets
Addressing and escalating campaign performance issues.
Responsible for AB tests, Search Query analysis and keyword mining.
Teamwork
Create relationship & workflows within the department
Work with all the brands you are in charge of
Personal Development
Develop knowledge into advanced Targeting
Develop knowledge in Programmatic Advertising
Participate into a more data driven approach project with the CRM department
Bayt
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