Description

Sales & Enrolments Business Partner

Business Unit: SCHOOL SUPPORT CENTRE

Location: UAE - Dubai

Closing Date 19-Aug-2023

About the Role

The Sales & Enrolment Business Partner is accountable for achieving sales, enrolment, and retention targets for a cluster of GEMS schools. The role holder is the key point of contact between Marketing, Sales/Enrolments, Communications, Principals and the Cluster VPs. The Business Partner will collaborate with all stakeholders to deliver on set targets across the sales funnel and customer lifecycle.

Key Accountabilities:

Accountable for achieving year-on-year school and cluster-level sales and enrolment targets.

Accountable for managing and converting corporate client leads in premium/focus schools, generated by the Corporate Sales Manager

Drive enrolment growth in an assigned cluster of schools through developing and implementing targeted Sales & Enrolment plans.

Responsible for cluster and cluster-wise competitor benchmarking, and providing recommendations for product enhancement across premium schools

Responsible for year/grade-wise customer segmentation and targeting

Responsible for pipeline management and conversion throughout the sales funnel and customer lifecycle.

Oversee lead management process to optimize conversions from Admissions Consultant to school Registrar.

Develop and maintain close working relationships with key stakeholders (SSC Marketing, Principals, and Cluster VPs) on implementation of the school and grade/year-wise yearly plan to ensure enrolment numbers are met.

Support the successful implementation of Salesforce lightning, through being accountable for allocated work streams as defined by VP Sales and Enrolments

Accountable for the re-enrolment process across an assigned cluster of schools. Including all customer touchpoints throughout re-enrolment lifecycle.

Develop, deliver, and implement retention plans per school, with targeted re-enrolment rates to achieve year on year increase in retention.

Responsible for 360 view of customers across an assigned cluster of schools. Contribute to and work with the Customer Management team to assess customer sentiment in line with parent survey and TC feedback.

Work in partnership with Principals and Cluster VPs on customer feedback and implementation of strategies to increase retention and loyalty across an assigned cluster of schools.

In collaboration with Principals and school FOH, responsible for the customer experience across an assigned cluster of schools.

Conduct mystery shopping visits and audits of the customer service standards across an assigned cluster of schools

Support implementation of KPIs and performance management across FOH teams

Oversee FOH recognition and engagement initiatives across a cluster of schools.

Support HR in talent mapping and succession planning for key FOH positions at school and cluster level

Work in partnership with school HR for hiring and training of FOH across a cluster of schools.

Maintain up-to-date Sales & Enrolment cluster dashboards and implement action plans to address key areas (enrolment targets, retention rates, quality assurance trends, customer sentiment, sales funnel) in regular consultation with the cluster leads and VP - Enrolments, Sales & Customer Care on a bi-weekly basis.

Leverage data to develop key sales & enrolment plans for driving growth year on year.

CRM management: Owns the Salesforce customer data for an assigned cluster of schools and is responsible for the ongoing improvement and maintenance of the data quality.

Expected Qualifications & Experience:

A College Degree from a reputed university is desirable (BA or BSc)

At least 5 years experience in a results-driven enrolments/sales role

Sales/Admissions Business Partner experience preferred

A combined background of proactive sales experience is mandatory

Relationship management experience - able to build and influence professional relationships with internal stakeholders as well as customers

Exceptional customer services experience is critical

CRM experience is a must

Job-Specific Knowledge & Skills:

Highly results-oriented

An analytical and strategic thinker, relentlessly focused on data analysis to support key decision making

Self-motivated, with the ability to work independently but also as part of a team

High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities.

High emotional intelligence and ability to collaborate with diverse teams.

About Your Benefits

An attractive remuneration package is on offer to the successful candidate including tax-free salary, medical cover, tuition fee concessions, annual leave, and end-of-service benefits.

About GEMS

Trusted for over 60 years and now a third generation education family, GEMS Education began in a single school room in Dubai. Today, we have the privilege of educating over 170,000 students from over 176 countries through GEMS owned and managed schools globally; over 270,000 students access resources through our services division.

About Application Process

If you meet the criteria and you are enthusiastic about the role, we would welcome your application.

To complete the application you would need the following document(s):

• Resume/CV
• Passport-size photograph

In line with the UAE\'s Emiratisation goals, GEMS welcomes and encourages applications from UAE nationals to join our fast-growing team.

Important Note : GEMS Education is committed to safeguarding and promoting the welfare of all of its students. Applicants will be required to submit a current police criminal clearance check or equivalent from their home country or current country of residence prior to appointment.

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