Job Description

Job Title Digital Performance Marketing Manager

Description

About us"Pyypl" is a United Arab Emirates headquartered fintech company on a mission to remove barriers between people and financial services by designing intuitive and smart blockchain-backed technology that improves our lives without any disruption. Combining artistry, passion and trust, our technology helps people unlock new and meaningful experiences in the consumer-focused finance industry.Established in 2017, Pyypl has developed into one of the leading fintech players in MENA and is now rapidly expanding its footprint in Africa as well. The Group has ambitious growth plans across the continent, which, if executed well, will ensure it is very well placed to be a dominant presence in the digital fintech sphere. Since inception, Pyypl has put its customers at the heart of its value proposition by providing holistic and affordance essential financial services, as well as guidance and education to its customer base. The Group's long-term strategy helps to facilitate increased financial inclusion of over 1bn consumers who are currently unable to access the traditional finance sector.We are a family of very experienced digital experts. We are a true product company, extremely results driven, and always try to positively surprise our customers. We want to hear that magical "wow!" from our customers. To boost our growth, we are now looking for an energetic, skillful, ethical Digital Performance Marketing Manager to join our Digital Marketing Team!Main Responsibilities:Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e., Facebook, Google, Instagram, Snapchat, Tik-Tok) and ad network platforms.Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scaleDevelop relationships with advertising partners and networks to test new traffic sourcesConduct industry research and present actionable findingsWork collaboratively with the creative team to support the creative direction of our advertising asset needs to ensure top performanceRequired Skills & Experience:Bachelor's / Master's Degree in IT/Communication or Digital Marketing from a reputed University.5+ years' experience in a performance of digital marketing roleDemonstrated experience with campaign management on top ad networks/channelsStrong, problem solving, and critical-thinking skills, and experience working in a metrics-based environmentExperience - and a desire - to do both strategic planning and day-to-day execution/optimizationOutstanding ability to execute swiftly, with strong attention to detailAbility to manage multiple projects simultaneously within tight deadlinesBonus: Experience scaling up mobile apps or fintech experienceHands-on experience with Excel with the ability to pull together data needs from multiple sourcesExperience using Google Data and/or other data visualization platformsExperience working with app install campaignsExperience using Branch.io or other mobile attribution software.Benefits:At Pyypl, we don't just offer jobs but careers. Nothing can replace a start-up spirit with the following benefits:Competitive salaryAutonomy and trustFlexible working hoursA chance to form and build a tech company and its culture from the ground upContinuous learning and developmentFast career growthTeam activities to promote open communication and collaborationEqual treatment to everyoneWe are all about your Pyypl experience. Pyypl is for People!

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