About the role To lead the entire performance marketing strategy with a focus on brand building and communication strategies. You will also be responsible to build the launch strategy for the new geographies where the group plans to enter. We're growing - fast and we are looking for a Group Performance Marketing Manager Job Responsibilities
Lead the overall performance marketing strategies, to show clear brand differentiation and superiority.
Deliver plans to generate consumer traction and support sales across all channels, ensuring best in class experience across all consumer facing touchpoints.
Build effective relationship with PR & Comms team to maximize power of Paid / Owned & Earned
Leverage insight and data to inform strategies and build plans & campaigns
Manage budget with high accuracy and agility balancing top line growth together with bottomline
Developing Brand Marketing Campaigns and Product Launch Campaigns that deliver business objectives for growth and revenue plus brand awareness and engagement across our Target Audience.
Strong third party/external agency management skills including contract negotiation and KPI/Output setting.
Strategic thinker, with skills in building brand awareness and positioning as part of multi-channel marketing campaigns
Excellent understanding of consumer mindset keeping in mind and ability to build data driven insights that help shape Marketing/Brand campaigns from start to finish.
Creative content mindset, able to translate brand strategy into string visual communications across social/digital channels.
Requirements
Solid marketing background with proven experience at a management level.
Strong knowledge of digital media on top of traditional media.
Line management experience essential.
Bachelor's/Master's degree in marketing.
Strong analytical and project management skills.
Confident and dynamic personality.
Strong creative outlook.
Creative thinker
Open and Agile Mind-set
A visible passion for product
Effective communicator
Team player
Able to manage complex projects
Diligent/conscientious
Approachable and supportive
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