Job Description

Job Title Group Performance Marketing Manager

Experience

Description

About the role

To lead the entire performance marketing strategy with a focus on brand building and communication strategies. You will also be responsible to build the launch strategy for the new geographies where the group plans to enter.

We're growing fast and we are looking for a Group Performance Marketing Manager

Job Responsibilities

• Lead the overall performance marketing strategies, to show clear brand differentiation and superiority.
• Deliver plans to generate consumer traction and support sales across all channels, ensuring best in class experience across all consumer facing touchpoints.
• Build effective relationship with PR amp; Comms team to maximize power of Paid / Owned amp; Earned
• Leverage insight and data to inform strategies and build plans amp; campaigns
• Manage budget with high accuracy and agility balancing top line growth together with bottomline

• Developing Brand Marketing Campaigns and Product Launch Campaigns that deliver business objectives for growth and revenue plus brand awareness and engagement across our Target Audience.
• Strong third party/external agency management skills including contract negotiation and KPI/Output setting.
• Strategic thinker, with skills in building brand awareness and positioning as part of multi-channel marketing campaigns
• Excellent understanding of consumer mindset keeping in mind and ability to build data driven insights that help shape Marketing/Brand campaigns from start to finish.
• Creative content mindset, able to translate brand strategy into string visual communications across social/digital channels.

Requirements

• Solid marketing background with proven experience at a management level.
• Strong knowledge of digital media on top of traditional media.
• Line management experience essential.
• Bachelor's/Master's degree in marketing.
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook.
• Creative thinker
• Open and Agile Mind-set
• A visible passion for product
• Effective communicator
• Team player
• Able to manage complex projects
• Diligent/conscientious
• Approachable and supportive

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