Job Purpose

• Drive the Marketing Department for Oasis Malls across GCC
• Uniform Communication & Event plans formulated across Malls
• Develop, Execute & Review marketing strategies designed to maximise customer traffic flow and sales potential of retailers across Oasis Mall - GCC
• Manage the Marketing/Events/Social Media/PR for Oasis Mall - GCC
• Develop relationship with authorities/agencies/ entities for community & mall events
• Management of In Mall Branding & Temporary Space Rental Revenue
• Increase the Footfall & improve the quality of visitors

Develop an Annual Marketing and Communications Plan for the malls

o To expand customer dwell time, cultivate customer loyalty and encourage repeat visitation.

o To be aligned with the Retail Calendars of individual territory

o Retailer & Partner Collaborations

o Innovative & out of the box campaigns

Prepare marketing budget for the financial year including CAPEX & OPEX for:

o Marketing Campaigns

o Tactical campaigns

o Events & Activations

o Marketing collateral

o Communications: OOH, Radio, SMS

o Social Media Spending

Implementation of the marketing plan & adherence to budgets:

o Collaboration with Mall Tenants

o Document each event/promotion and prepare event report that include photos, Event details, footfall stats

o Initiate & control the process of purchase requisition, purchase order & payment of various marketing activities in the mall.

o Finalizing Radio, Digital, SMS , influencer marketing etc for every event/campaign ensuring maximum coverage for the marketing campaign/ events.

o Ensure all licenses are in place for all Marketing & Promotional Activities

o Prepare marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth

• Stakeholder / Supplier Management

• Work with the territories across GCC to ensure the plans are implemented.
• Develop positive relationships with all stakeholders including Internal Stake Holders, Retailers, Customers, Government Agencies and Visitors to the shopping mall.
• Coordinate tenant engagement opportunities including quarterly meetings
• Maintain a thorough knowledge of the trade area including competitor properties, tourism and local market demographics.
• Implement appropriate corporate initiatives, which includes Leasing support by compiling market information and creating brochures
• Manage third party suppliers and partners such as Media buying, Event, Branding and Creative agencies, providing clear guidelines in expectation and direction for all marketing campaigns and events

• Content Management & Social Media

• Managing the design agency briefing process and day-to-day communication
• Ensures brand guidelines are implemented on all touchpoints.
• Oversees all content and imagery with the creative agencies
• Management of Oasis Malls Website
• Finalizing social media calendar and direction
• Implement social media strategy in alignment with brand requirements.
• Ensure that marketing campaign, events and activations are communicated across all channels in Social Media

• In Mall Branding & Revenue

• To maximize incremental income for Oasis Malls through marketing, promoting and leasing of In mall Branding & Temporary Space Leasing to Existing tenants, External agencies , organisation, associations or individual operators.
• Identify new avenues for Income \xe2\x80\x93 Market Places, Car Rentals, Movie Shooting etc
• Report on a monthly basis, actual vs budget and forecasted income

• Team Management

• Ensure team members have clear objectives and tasks.
• Ensure effective standards of two-way communication exists for all team members
• Development, training and performance management through coaching & guidance

Knowledge, Skills & Experience

Job Experience

Post Graduate Degree in Marketing / Public Relations / Communications preferred

5 to 8 years experience in Marketing in the Retail or Mall Space in UAE

Experience with Social Media Marketing / ATL / BTL

Excellent Communication Skills

Bilingual candidates preferred

Qualifications

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Landmark Group