Job Description

Job Title Marketing Manager

Description

PAPERCLIP INVESTMENT LLC

Apply 15 people applied to this job.
Details
Others

Job Function:

Marketing

Job Level:

Associate

Job Status:

Full Time

Location:

Academic Degree:

Experience:

4-5 Years

AED 3,000 - 5,000

Skills:

Please Mention SMM/71221 in the subject
Objectives

• Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test and evolve lead nurturing tactics.

Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for the customer and internal touch-points, establishing a budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

• Degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Willingness and ability to travel

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