Job Description

Job Title Advertising / Media Planning / PR

Experience

School Degree

Description

Industry: Retail
Employment Type: Full-time

Experience & Skills:

5+ years' experience in a similar role
Should have worked on digital applications in the past.
Gamer preferred
Should be a tech enthusiast.
Project Management Skills preferred
Strong listening, presentation and decision-making skills

Job Profile:
The Loyalty, CRM and Application Manager is responsible for managing the Loyalty Program day-to-day end-to-end - from developing strategy, goal setting, planning, execution, testing and optimization, to recapping results and progress against the goals and KPIs for leadership. This position will drive the rollout of the enhanced version of the new Loyalty Program and associated triggered journeys.
Immediate Responsibilities:

Manage Go Live activities for Loyalty products
Responsible for daily business sprint meeting with Tech Partners
Review deliveries of Project Modules based on signed off scope
Manage Projects on Project Management Tools like JIRA
Perform and sign off UAT Activities
Weekly MIS and Project Update Report to Management

Loyalty Manager KPI and Responsibility

Responsible for enhancing and managing all facets of the new loyalty program - communication strategy in all customer facing channels, benefits and the surprise factor of rewards, customer service, legal and privacy concerns, reporting and dashboards.
Develop and maintain omni-channel campaigns to maximize membership enrolment, minimize churn and ensure upward movement of the enrolled customers.
Deliver program performance reports tracking results vs forecast and key KPI metrics and identify areas of opportunity.
For the initial enhancement phase of the project, Loyalty Manager will finalize requirements gathering, oversee communication with various stakeholders leading to the rollout, ensure proper flow of the data, UAT, verify data reported out, re-think campaign management and execution.
Continuous optimization of all facets of the program including client experience and conduct client surveys.
In partnership with Customer Data Activation Lead, create loyalty-specific promotions and marketing campaigns, and ideating new strategies to maximize engagement across channels and retention.
Manage loyalty program budget, calendar, and communications cadence to meet Loyalty program goals and support DTC sales.
Conduct competitive research and monitor industry changes and translate those into actionable recommendations in an impactful way.
Collaborate with cross-functional teams and educate them on the top loyalty consumer behaviors.
Work with external vendors.

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