Customer Engagement And Commercial Application Manager
Dubai, United Arab Emirates
Job Description
Job Summary
A Communications and Engagement Manager, is responsible for overseeing the implementation of both internal and external communication strategies. Their duties include managing external communication channels like social media platforms, company websites and media relations, writing copy for company newsletters or memos and adhering to a company’s brand by publishing content and marketing materials.
Roles & Responsibilities
- Development and implementation of communication campaigns on company social media platform (Workplace)
- Development of an engagement playbook with a set of guidelines, key messages, best practices and visuals for use by our main stakeholders (product managers and application owners)
- Management and coordination of team building activities and on-site events
- Establishing marketing initiatives that include planning/developing brand and promotional programs, total control and responsibility of all external media buys, design, messaging, events and on-ground activations and collateral.
- Spearheading trade marketing, new product launch management and leading brand management initiatives regionally to ensure global brand consistency.
- Corporate Communications: Public Affairs/Stakeholder Engagement, Media Relations, Internal Communications, Creating Shared Value
- Marketing Communication: Market & Consumer Research incl. Research Agency Partnerships, Advertising incl. Creative Agency partnerships, Media Strategy & Buying incl. Media Agency Partnerships, Brand Activation & Events, Nutrition, Health & Wellness
- Digital Acceleration & e-Business incl. Digital/Social Media Partnerships
- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
- Work with different marketing departments to generate new ideas and strategies
KPIs
Work experience requirement
- A minimum of 10 years’ experience in a similar role.
- Proven experience creating targeted content is advantageous.
Qualification
- Bachelor’s degree in communications, journalism, public relations or relevant field.
Competencies
Business Acumen
Business Acumen and domain knowledge
Channel Management
Consumer Communication
Consumer Insights & Marketing
Consumer Insights and Marketing
Plans and Aligns
Project Management
Self and Team Management
Business Unit: Food Services(GCC) (2016)
Business Group: S&D(GCC) (240)
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Job Detail
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Job IdJD1427560
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned