Job Description

About the Role

We are looking for a hands-on Brand & Operations Lead to build, scale, and standardize as a strong F&B brand.

This is not a routine restaurant manager role.

You will own the brand experience, consistency, and expansion readiness.

If you have built or scaled a food brand before, this role is for you.

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Key Responsibilities

Brand Building

Shape and protect brand identity across food, service, and customer experience Ensure consistent taste, presentation, and quality across all branches Develop and document brand standards & SOPs (food, service, hygiene)
Menu & Product Excellence

Work closely with chefs to: Finalize core menu Create signature items Optimize menu for profitability (menu engineering) Control food cost without compromising quality
Operations & Scalability

Design operations that are replicable and scalable Prepare shop for: Multi-branch expansion Franchising or regional growth Set clear KPIs for store performance, quality, and customer satisfaction
Team Leadership

Recruit, train, and develop high-performing teams Build a culture of accountability and ownership Evaluate performance and take corrective action when needed
Growth & Expansion

Support new store openings Improve AOV, repeat customers, and online platform performance Collaborate with marketing on launches and promotions
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? Requirements

Must Have

Proven experience in building or scaling an F&B brand Strong background in QSR / Fast Casual concepts Deep understanding of food cost, operations, and customer experience Hands-on leadership style (not desk-based) Experience preparing brands for multi-branch expansion
Nice to Have

Experience in pizza or burger concepts Experience in GCC / UAE market Ability to communicate with multicultural teams Arabic is a plus (not mandatory)
Job Type: Full-time

Pay: AED5,000.00 - AED7,000.00 per month

Work Location: In person