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Position Summary/Job Purpose:
xc2xb7 We are looking for a Marketing Manager with a Fashion background. Candidate should have a passion for fashion/sports, a talent for leadership and a drive for success, talented, dynamic leaders who are passionate about Fashion.
Essential Functions/Responsibilities:
Key Responsibilities:
1. Marketing Strategy Development:
o Create and implement comprehensive marketing strategies to enhance brand visibility and awareness across multiple channels.
o Develop and oversee marketing campaigns, ensuring alignment with business objectives and brand guidelines.
2. Budget Management and Financial Analytics:
o Develop and manage the marketing budget with strong financial oversight.
o Analyze marketing performance metrics and adjust strategies to optimize ROI.
3. Customer Relationship Management (CRM):
o Utilize CRM tools to manage and nurture customer relationships.
o Analyze customer data to drive targeted marketing efforts and improve engagement.
4. Graphic Design and Brand Management:
o Apply graphic design skills to create compelling visual content.
o Oversee brand management activities to ensure consistent messaging and brand integrity.
5. Digital Marketing Proficiency:
o Implement and optimize digital marketing strategies including SEO, SEM, social media, and email marketing.
o Stay updated on digital marketing trends and technologies.
6. Influencer Marketing:
o Develop and execute influencer marketing strategies, with a focus on influencers in the UAE market.
o Build and maintain strong relationships with influencers to drive brand engagement.
7. Public Relations and Stakeholder Management:
o Manage PR agency relationships to ensure effective media coverage and brand representation.
o Cultivate positive relationships with internal and external stakeholders.
8. Event Management:
o Plan and execute marketing events and promotions to drive brand awareness and customer engagement.
o Coordinate logistics, manage event budgets, and ensure successful event execution.
9. Flexibility and Adaptability:
o Adapt marketing strategies to respond to changing market conditions and business needs.
o Demonstrate flexibility in handling a variety of tasks and challenges.
10. Team Leadership:
o Lead, mentor, and manage a team of 5 marketing professionals.
o Foster a collaborative and high-performance work environment.
Preferred Qualifications:
xc2xb7 Bachelors degree in marketing, Business Administration, or a related field (masters degree preferred).
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Employment Standards
Minimum Qualification required:
xc2xb7 Bachelors Degree or Diploma in Marketing.
Experience:
xc2xb7 5-10 years experience in marketing within a fast-paced marketing environment.
Required Knowledge, Skills, Abilities and Attributes:
xc2xb7 Previous luxury retail background and a strong understanding of the Middle East region
xc2xb7 Team Managing Experience
xc2xb7 Ability to set and execute marketing strategies
xc2xb7 Ability to deal with media and PR agencies
xc2xb7 Experienced in identifying and handling Social Media Influencers
xc2xb7 Digital Marketing understanding
xc2xb7 Budget management responsibility
xc2xb7 Strong organisation and communication skills
xc2xb7 Product Knowledge & Business Acumen
xc2xb7 Discretion and Confidentiality
Benefits:
xc2xb7 Competitive salary and performance-based bonuses
xc2xb7 Comprehensive benefits package, including health insurance and family benefits
xc2xb7 Employee discounts on luxury merchandise
xc2xb7 Opportunities for professional development and career growth
xc2xb7 A dynamic and supportive work environment