Brand Marketing Manager - Fashion Retail
We are looking for an experienced Brand Marketing Manager to lead integrated marketing initiatives and promotional strategies for our retail brand portfolio in Dubai, UAE. This role is key to building brand equity, driving customer engagement, and ensuring cohesive communication across all channels.
Job Location: Dubai, United Arab Emirates
Industry: Retail and Fashion
Function: Brand Marketing and Communication
Salary: 16000-22000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Current Location: United Arab Emirates
Job Type: Full-time
Key Responsibilities

• Develop and execute 360xc2xb0 brand marketing strategies that enhance brand awareness and loyalty
• Manage annual marketing budgets, allocate resources across campaigns, and track ROI
• Plan and supervise integrated campaigns including ATL, BTL, digital, and in-store activations
• Work closely with media agencies and vendors to secure cost-effective ad placements and out-of-home (OOH) visibility
• Lead all promotional and seasonal event planning in coordination with brand custodians
• Ensure brand consistency across visual communications, retail environments, and marketing assets
• Coordinate with principals and internal teams to align on product launches, campaign messaging, and regional adaptation
• Implement loyalty and CRM campaigns in collaboration with Club Apparel and data teams
• Source and analyze market intelligence, conduct customer behavior research, and use insights to shape strategies
• Prepare marketing calendars, product catalogues, PR plans, and oversee photo shoot requirements
• Manage cross-promotional partnerships and public relations initiatives with malls and media outlets

Required Skills and Experience

• 6-10 years of experience in brand management and integrated marketing, preferably in the fashion or lifestyle retail industry
• Bachelor's or Master's degree in Marketing, Communications, or a related field
• Strong understanding of branding, product positioning, and media mix planning
• Excellent communication and stakeholder management skills across internal and external partners
• Proficiency in planning seasonal marketing calendars, event execution, and visual merchandising alignment
• Data-driven with hands-on experience in customer insight analytics and campaign measurement
• Ability to manage multiple projects and meet tight deadlines in a dynamic retail environment

What We Offer

• Competitive compensation and performance-based incentives
• A creative, fast-paced work culture driven by innovation and collaboration
• Career advancement opportunities in a growing retail conglomerate
• Access to leading international fashion, footwear, and lifestyle brands

About the Company
Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff. The company has introduced world-class labels such as Tommy Hilfiger, ALDO, Charles & Keith, Nine West, Tim Hortons, and many more, driving innovation and excellence in retail.
Job Title Brand Marketing Manager - Fashion Retail
Brand Marketing Manager - Fashion Retail
We are looking for an experienced Brand Marketing Manager to lead integrated marketing initiatives and promotional strategies for our retail brand portfolio in Dubai, UAE. This role is key to building brand equity, driving customer engagement, and ensuring cohesive communication across all channels.
Job Location: Dubai, United Arab Emirates
Industry: Retail and Fashion
Function: Brand Marketing and Communication
Salary: 16000-22000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Current Location: United Arab Emirates
Job Type: Full-time
Key Responsibilities

• Develop and execute 360xc2xb0 brand marketing strategies that enhance brand awareness and loyalty
• Manage annual marketing budgets, allocate resources across campaigns, and track ROI
• Plan and supervise integrated campaigns including ATL, BTL, digital, and in-store activations
• Work closely with media agencies and vendors to secure cost-effective ad placements and out-of-home (OOH) visibility
• Lead all promotional and seasonal event planning in coordination with brand custodians
• Ensure brand consistency across visual communications, retail environments, and marketing assets
• Coordinate with principals and internal teams to align on product launches, campaign messaging, and regional adaptation
• Implement loyalty and CRM campaigns in collaboration with Club Apparel and data teams
• Source and analyze market intelligence, conduct customer behavior research, and use insights to shape strategies
• Prepare marketing calendars, product catalogues, PR plans, and oversee photo shoot requirements
• Manage cross-promotional partnerships and public relations initiatives with malls and media outlets

Required Skills and Experience

• 6-10 years of experience in brand management and integrated marketing, preferably in the fashion or lifestyle retail industry
• Bachelor's or Master's degree in Marketing, Communications, or a related field
• Strong understanding of branding, product positioning, and media mix planning
• Excellent communication and stakeholder management skills across internal and external partners
• Proficiency in planning seasonal marketing calendars, event execution, and visual merchandising alignment
• Data-driven with hands-on experience in customer insight analytics and campaign measurement
• Ability to manage multiple projects and meet tight deadlines in a dynamic retail environment

What We Offer

• Competitive compensation and performance-based incentives
• A creative, fast-paced work culture driven by innovation and collaboration
• Career advancement opportunities in a growing retail conglomerate
• Access to leading international fashion, footwear, and lifestyle brands

About the Company
Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff. The company has introduced world-class labels such as Tommy Hilfiger, ALDO, Charles & Keith, Nine West, Tim Hortons, and many more, driving innovation and excellence in retail.
Post Details
Job Start Date
Salary from 16000.00
Salary to 22000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location