Description

Tactical Campaign Manager | AL Futtaim Automotive | Honda | Dubai

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 152619

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A\xe2\x80\x9drab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world\'s most admired and innovative brands. Al-Futtaim Group\'s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

The primary focus of the role will be to work closely and assist the Price and Product Manager for development of Tactical Campaigns to support volume and profitability objectives. The role consists of defining proactive Quarterly Campaigns to ensure achievement of volume objectives and stock turnover, together with reactive elements that address specific issues, e.g., ageing stock, competitor campaigns, additional volume opportunities.

What you will do:

Budgeting and Performance Measurement

Development of Annual Campaign Calendar, including Calendarized Budget Spend by Brand and Carline.

Tracking of Campaign Spend by Quarter, Brand and Carline and variance analysis.

Quarterly Campaign Management

Monitoring Competitor Tactical Offers and Trends to determine most appropriate actions to drive customer demand.

Development of Quarterly Tactical Product Campaigns to achieve volume and profit objectives.

Evaluation and Identification of Potential Buzz Models from Principals

Working with Brand GMs to develop appropriate Finance Offers

Liaison with Marketing Managers to ensure effective communication to target customer groups.

Monitoring and Reporting of Campaign Effectiveness and identification of improvements and enhancements during and post Campaign periods.

Liaisons with Brand General Managers and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimize stock holding.

Liaison with Brand Principals and General Managers to secure adequate Tactical Support from Principals to support campaigns and maximize retained margins.

Required Skills to be successful:

1.- 4 years of relevant working experience in automotive pricing and product at OEM (Original Equipment Manufacturer) or Major Distributor Level. * - Experience working with mass market automotive brands.

• - Proficient in English and Arabic fluency.
• - Experience in utilizing pricing tools and GCC (Gulf Cooperation Council) experience.

About the Team:

Reporting to the Head of Product and Pricing. The role requires working with both Product Manager to determine offers required to ensure optimum Product Lifecycle Management, identifying needs and evaluating appropriateness and opportunities for Principal\'s Special Editions and Buzz models and with Brand Operations Managers to proactively identify stock challenges and develop campaign proposals to address them.

What equips you for the role:

Bachelor\'s Degree in marketing or relevant education/ relevant extensive experience.

4 years\' experience of relevant working experience in automotive pricing and product at OEM or Major Distributor Level.

Experience in utilizing pricing tools.

Develop, execute, and manage entire product lifecycles.

Guide colleagues inside and outside the marketing discipline.

Affinity with cars in general and the automotive industry.

REF TB

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Before you click \xe2\x80\x9capply\xe2\x80\x9d: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

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