Job Description

The Role
Our client is multinational medical device company, the leading med tech company. We are looking for a Senior Digital Marketing Campaign Manager who will be doing the following responsibilities: . Leading digital marketing campaigns, consulting with Marketing and Communications teams to develop campaign materials, and then partnering with shared services and country organizations to roll them out . Localizing global campaigns by facilitating content translation and webpage adaptations, development of campaign toolkits and work instructions, creating media plans, developing email automation, etc . Establishing clear, measurable metrics for each campaign with SMART goals to demonstrate campaign ROI . Reviewing global webpage content for optimization opportunities, from page content to structure to metadata, etc. in addition to helping conduct search engine optimization activities across our portfolio, working with global and country communications colleagues to recommend and implement SEO updates . Analyzing campaign metrics to derive insights and optimize campaigns throughout their lifecycle. . Working with agencies to assist with creative asset development and placement of 3rd party media . Partnering with CRM managers globally to validate, assign and process MQLs that generate net new revenue. . Performing keyword research as required, especially to help differentiate related landing pages from one another . Developing advanced targeting criteria for assay and hematology target markets to use with advertising efforts . Acting as a shepherd of the company's digital transformation, by developing, updating, and upholding internal processes and best practices
Requirements

• Strong strategic acumen to develop global marketing plans and execute across the world with localizations . Experience with Domo, Adobe Analytics, Eloqua, Google ads, and social media advertising . You are comfortable with analytics reporting vis-a-vis digital channels, including bounce rates, conversions, and other basic statistical analysis. The HQ is in Europe and the successful candidate will have a chance to travel frequently to Europe to fulfill the job.

About the company
eMagine Solutions is one of the leading authorities on leadership and talent globally. Our combined resources of over 100 years professional experience mean that our clients trust us with finding them the top talent globally and candidates trust us to find them the right opportunity in a timely and confidential manner. Throughout our offices we provide complete solutions for our clients, including traditional temporary and permanent recruitment, executive search, recruitment process outsourcing (RPO), salary survey's, market mapping and training and development courses. Our global client list work with us not only because of our expertise but also because of our honesty, integrity and passion.