PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Drive the annual Brand Activation brand calendar and marketing investment plan & in season brand operations for the Emerging Markets team.

Contribute to the development, delivery, ongoing management, and governance of a centrally managed Marketing Calendar, supporting the integration and connectivity into a comprehensive and prioritized One EM Brand Calendar.

Support the Marketing Expense (MAEX) planning process, frameworks, forecasts, interaction models and in season tracking / management.

KEY RESPONSIBILITIES

Annual Planning: Go To Market & Marketing Investment:

• Support holistic multi-year MAEX planning and in-season management in line with Emerging Markets strategic objectives across Brand Partners, Campaigns & Content, eCOM, Sales Channels and Marketing Services.
• Partner with brand finance, commercial, brand and cluster teams to develop MAEX plan that will deliver on annual financial and brand KPIs.
• Partner with Finance to track and integrate in-season adjustments to ensure MAEX spend is pacing on plan vs forecasting and provide regular management updates for visibility into the business.
• Support the development of recommendations for MAEX allocation along the end-to-end MAEX process and across all MAEX dimensions
• Support the overall end-to-end MAEX process from an operational POV, driving preparations, content deliverables and recaps/reporting for all relevant MAEX milestones
• Develop and implement adequate communication packages to present results / updates with regards to MAEX plans and spends
• Support head of Brand Activation in preparing seasonal GTM content for Market Brief, GTM SO and CTC Summits in addition to other critical planning milestones.

Omnichannel Calendar Planning & Comms Architecture:

• Contribute to the development of a seasonal / annual One EM Brand Calendar Framework and communicate regular Brand Comms Architecture updates across marketing organization to drive consumer-centric thinking
• Support the orchestration of a seasonal calendar that considers BU/category Strategic Business Plan, brand, market, and channel needs, collaborating closely with Brand Leaderthip team
• Support the team by bringing knowledge of BU strategy into the cross-category prioritization and calendar development process and maintaining a \xe2\x80\x9csource of truth\xe2\x80\x9d for BU/category calendars across market, cluster and channel teams.
• Ensure broad stakeholder group awareness around key calendar timings shifts, product or campaign concept changes through the year
• Be the go to person for Brand Comms Architecture ensuring marketing teams are aware of the latest story-telling concept segmentation and activation principles to maximize impact for consumers across EM through the funnel
• Drive the campaign planning milestones across all country clusters

Brand Operations:

• Drive the campaign planning milestones across all country clusters
• Initiate and lead standardization initiatives pre-season and in-season that will enable market and country teams to work together end to end via:

• Milestone planning and management (smart sheets)
• Platform & tools usage (campaign portal)
• Strategic improvement initiatives that drive a more efficient internal E2E process
• Agency Management & Supplier Evaluation (eg transcreation, creative, production)

KEY RELATIONSHIPS

Global

• Global Brands
• Brand Finance

Local:

• EM Brand Leadership Team: VP Brand, Sr Director Brand Activation, BU Heads, CTC
• Brand Finance
• Cluster Senior Marketing Directors & Brand Activation Heads
• EM Brand Activation Leads: Paid Media, Digital Activation, Omnichannel, Brand Comms, Newsrooms

KNOWLEDGE, SKILLS AND ABILITIES

• Analytical mindset with the ability to translate analysis into clear insights-driven presentations for Senior Leadership audiences
• Strategic mindset with the ability to translate multi-year plans into requirements for \xe2\x80\x9chere and now\xe2\x80\x9d and future
• Strong business acumen with a deep understanding of Brand Marketing related management from a qualitative and quantitative POV
• Strong communication skills across all levels with the ability to synthesize detailed information into succinct conclusions and recommendations
• Stakeholder management skills and the ability to find compromises between Market and HQ needs in order to find win-win solutions
• Fluent in English
• Advanced project management skills
• Advanced user of MS office, with exceptional skills in XLS

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree in business with Marketing, Sales or Finance focus or equivalent professional experience
• Functional: 4-6 years of relevant cross-functional work experience, ideally within Marketing, Sales or Finance

Adidas