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Sr. Specialist Brand Planning & Operations

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Drive the annual Brand Activation brand calendar and marketing investment plan & in season brand operations for the Emerging Markets team.

Contribute to the development, delivery, ongoing management, and governance of a centrally managed Marketing Calendar, supporting the integration and connectivity into a comprehensive and prioritized One EM Brand Calendar.

Support the Marketing Expense (MAEX) planning process, frameworks, forecasts, interaction models and in season tracking / management.

KEY RESPONSIBILITIES

Annual Planning: Go To Market & Marketing Investment:

• Support holistic multi-year MAEX planning and in-season management in line with Emerging Markets strategic objectives across Brand Partners, Campaigns & Content, eCOM, Sales Channels and Marketing Services.
• Partner with brand finance, commercial, brand and cluster teams to develop MAEX plan that will deliver on annual financial and brand KPIs.
• Partner with Finance to track and integrate in-season adjustments to ensure MAEX spend is pacing on plan vs forecasting and provide regular management updates for visibility into the business.
• Support the development of recommendations for MAEX allocation along the end-to-end MAEX process and across all MAEX dimensions
• Support the overall end-to-end MAEX process from an operational POV, driving preparations, content deliverables and recaps/reporting for all relevant MAEX milestones
• Develop and implement adequate communication packages to present results / updates with regards to MAEX plans and spends
• Support head of Brand Activation in preparing seasonal GTM content for Market Brief, GTM SO and CTC Summits in addition to other critical planning milestones.

Omnichannel Calendar Planning & Comms Architecture:

• Contribute to the development of a seasonal / annual One EM Brand Calendar Framework and communicate regular Brand Comms Architecture updates across marketing organization to drive consumer-centric thinking
• Support the orchestration of a seasonal calendar that considers BU/category Strategic Business Plan, brand, market, and channel needs, collaborating closely with Brand Leaderthip team
• Support the team by bringing knowledge of BU strategy into the cross-category prioritization and calendar development process and maintaining a \xe2\x80\x9csource of truth\xe2\x80\x9d for BU/category calendars across market, cluster and channel teams.
• Ensure broad stakeholder group awareness around key calendar timings shifts, product or campaign concept changes through the year
• Be the go to person for Brand Comms Architecture ensuring marketing teams are aware of the latest story-telling concept segmentation and activation principles to maximize impact for consumers across EM through the funnel
• Drive the campaign planning milestones across all country clusters

Brand Operations:

• Drive the campaign planning milestones across all country clusters
• Initiate and lead standardization initiatives pre-season and in-season that will enable market and country teams to work together end to end via:

• Milestone planning and management (smart sheets)
• Platform & tools usage (campaign portal)
• Strategic improvement initiatives that drive a more efficient internal E2E process
• Agency Management & Supplier Evaluation (eg transcreation, creative, production)

KEY RELATIONSHIPS

Global

• Global Brands
• Brand Finance

Local:

• EM Brand Leadership Team: VP Brand, Sr Director Brand Activation, BU Heads, CTC
• Brand Finance
• Cluster Senior Marketing Directors & Brand Activation Heads
• EM Brand Activation Leads: Paid Media, Digital Activation, Omnichannel, Brand Comms, Newsrooms

KNOWLEDGE, SKILLS AND ABILITIES

• Analytical mindset with the ability to translate analysis into clear insights-driven presentations for Senior Leadership audiences
• Strategic mindset with the ability to translate multi-year plans into requirements for \xe2\x80\x9chere and now\xe2\x80\x9d and future
• Strong business acumen with a deep understanding of Brand Marketing related management from a qualitative and quantitative POV
• Strong communication skills across all levels with the ability to synthesize detailed information into succinct conclusions and recommendations
• Stakeholder management skills and the ability to find compromises between Market and HQ needs in order to find win-win solutions
• Fluent in English
• Advanced project management skills
• Advanced user of MS office, with exceptional skills in XLS

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree in business with Marketing, Sales or Finance focus or equivalent professional experience
• Functional: 4-6 years of relevant cross-functional work experience, ideally within Marketing, Sales or Finance

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Sr. Specialist Brand Planning & Operations

Brand: adidas

Location: Dubai

TEAM: Marketing & Communications

State: DU

Country/Region: AE

Contract Type: Full time

Number: 502488

Date: Oct 8, 2023

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