Job Description

Please note, this position is based in Sharjah.

The Senior Marketing Executive will support and drive the marketing efforts for Big Bad Wolf, focusing on event-specific campaigns and year-round brand initiatives. This role emphasizes hands-on planning and execution of marketing activities, coordination with internal teams, and close collaboration with external stakeholders to ensure successful campaigns and strong brand visibility.

Assist in developing and implementing marketing strategies tailored to Big Bad Wolf's large-scale book sale events and regional audiences. Plan and execute event-specific marketing campaigns to maximize attendance, engagement, and sales. Monitor and support on-site marketing activities during events, ensuring smooth execution and consistent branding. Coordinate PR efforts for book sale events, including pre- and post-event media coverage and media relations. Support organization-wide PR initiatives to strengthen brand reputation. Manage day-to-day social media activities, including campaign content, live event updates, and audience engagement. Oversee routine digital marketing efforts such as website updates, email campaigns, and content scheduling. Track and report on campaign and digital performance, providing insights for improvements. Ensure brand consistency across all marketing channels and materials. Conduct market research to identify audience trends, competitor activity, and opportunities for growth. Coordinate with finance on budget tracking for campaigns and initiatives. Prepare marketing reports to measure campaign impact and share results with management. Work closely with the Marketing Manager and senior management to align activities with overall business objectives. Build and maintain working relationships with media partners, influencers, sponsors, and community stakeholders.

Qualifications

Bachelor's degree in Marketing, Communications, or related field. 4-6 years' marketing experience, ideally in

events, or retail

. Knowledge of digital marketing tools (Google Analytics, Meta Ads, SEO/SEM, CRM). Strong communication and project management skills. Experience with e-commerce marketing is a plus.

Personality & Mindset

Can-do attitude

-- proactive, solution-oriented, and eager to take ownership. Adaptable and resilient in fast-paced, event-driven environments. Detail-oriented, yet able to see the bigger picture. Strong team player with leadership potential and a growth mindset.
Job Type: Full-time

Pay: From AED8,000.00 per month

Experience:

Marketing: 7 years (Required)
Expected Start Date: 20/10/2025