Job Description

1.

International Market Research & Strategy:

Conduct research on global beauty markets to identify trends, target audiences, and competitive landscape. Develop export marketing strategies tailored to specific regions, focusing on brand positioning and differentiation. Analyze market data to identify opportunities for product launches and expansion in new countries. Understanding emerging makeup trends (like clean beauty, sustainable packaging, etc.) to align with brand offerings.
2.

Creative Campaign Development:

Plan and execute high-quality model shoots for marketing campaigns, ensuring alignment with brand aesthetics and global trends. Collaborate with creative teams, photographers, stylists, makeup artists, and models to produce visually compelling content. Oversee the production of promotional assets, including photos, videos, social media content, and advertisements for international markets.
3.

Export Marketing & Global Brand Building:

Develop localized marketing campaigns for different international regions, leveraging cultural insights to enhance brand appeal. Utilize digital platforms, social media, and influencer partnerships to drive brand awareness and engagement in target markets. Manage collaborations with global beauty influencers, agencies, and partners to increase reach and visibility.
4.

Budget Management & ROI Analysis:

Allocate and manage budgets for international marketing campaigns, model shoots, and content production. Track the performance of campaigns and shoots, analyzing ROI and adjusting strategies for maximum impact. Prepare detailed reports on campaign effectiveness, market trends, and performance metrics.
5.

Event Coordination & Trade Shows:

Plan and manage brand participation in international beauty expos, trade shows, and promotional events. Coordinate product demonstrations, photoshoots, and influencer meetups at events to maximize brand exposure. Develop promotional materials and booth designs that align with global marketing strategies.
6.

Partnership & Distributor Management:

Build and maintain strong relationships with international distributors, retailers, and partners. Support distributors with tailored marketing assets, training materials, and localized content.
7.

Regulatory Compliance & Product Adaptation:

Ensure that marketing materials, product packaging, and campaigns comply with local regulations in different markets. Adapt product formulations, messaging, and visual assets to meet the preferences and legal requirements of each region. Stay updated on global beauty industry regulations, including advertising standards and labeling laws.

Key Skills & Competencies:

Creative Direction

: Strong ability to conceptualize and oversee model shoots, ensuring high-quality, brand-aligned content.

Global Market Expertise

: Deep understanding of international beauty markets and consumer behavior.

Project Management

: Proven ability to manage multiple campaigns, shoots, and partnerships simultaneously.

Digital Marketing Proficiency

: Knowledge of social media marketing, content creation, SEO, and digital advertising.

Negotiation & Relationship Building

: Strong negotiation skills for managing external agencies, models, and distributors.

Analytical Thinking

: Ability to analyze market data, campaign performance, and consumer trends to inform marketing strategies.

Communication & Collaboration

: Excellent communication skills for collaborating with cross-functional teams and external partners.

Qualifications:

Education

: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience

: 2+ years of experience in international marketing, beauty industry, or creative content production. Proven track record in managing model shoots and export marketing strategies.

Technical Skills

: Proficiency in Adobe Creative Suite, digital marketing tools, and project management software. Familiarity with photography, videography, and content editing tools.

Languages

: Proficiency in multiple languages is an advantage.

Additional Requirements:

Travel

: Willingness to travel internationally for model shoots, market visits, and trade shows.

Portfolio

: Strong portfolio showcasing past marketing campaigns, model shoots, and international projects.

Industry Knowledge

: Up-to-date with beauty industry trends, especially in skincare, makeup, and beauty photography.
Job Types: Full-time, Permanent

Pay: AED5,000.00 - AED8,000.00 per month