Job Description

Duties and responsibilitiesStrategy development

Craft and implement a robust social media strategy aligned with the luxury hotel's brand positioning and marketing goals.

Identify target audiences and create content that resonates with high-end clientele.

Content creation

Develop visually stunning and engaging content, including high-quality images, videos, and written copy, showcasing the hotel's luxury offerings.

Collaborate with photographers, videographers, and graphic designers to ensure content meets brand standards.

Platform management

Manage and curate content across various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and emerging platforms relevant to the luxury market.

Stay updated on platform trends and algorithm changes.

Community engagement

Foster and engage with the hotel's online community, responding to comments, messages, and mentions in a timely and personable manner.

Encourage user-generated content and reviews.

Influencer partnerships

Identify and collaborate with influencers and luxury lifestyle bloggers to amplify the hotel's reach to a broader, affluent audience.

Develop and nurture relationships with influencers aligned with the brand.

Campaign management

Plan and execute social media campaigns for special events, promotions, and exclusive experiences offered by the luxury hotel.

Monitor and analyze the performance of campaigns, adjusting strategies for optimal results.

Analytics and reporting

Utilize analytics tools to track key performance indicators (KPIs) and provide regular reports on social media performance.

Use insights to refine strategies and enhance engagement.

Job Type: Full-time