Job Description

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Our client, a well-established and fast-growing hospitality group, is seeking a creative and strategic Social Media & Marketing Manager to lead its digital marketing and brand communications. The ideal candidate will bring strong knowledge of cafe culture and customer engagement, coupled with the ability to craft compelling stories and campaigns across multiple platforms.
Key Responsibilities:
Develop and implement an integrated marketing strategy to increase brand awareness, customer engagement, and overall business performance.
Manage and grow the company's social media presence across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) with consistent tone, design, and messaging.
Create, curate, and schedule high-quality visual and written content including photos, videos, stories, and campaigns.
Lead creative production efforts -- including photo/video shoots, influencer collaborations, and digital partnerships.
Oversee the design and maintenance of the company website (WordPress/Wix) and ensure content is regularly updated.
Monitor campaign analytics, track KPIs, and generate performance reports to optimize content and strategy.
Coordinate with internal departments and external agencies to maintain brand consistency across all touchpoints.
Stay current on social media trends, hospitality marketing innovations, and competitor activities to drive continuous improvement.
Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• Minimum 3 years of experience in social media and marketing, preferably within the food & beverage or hospitality industry.

• Strong leadership and project management skills with the ability to manage multiple campaigns simultaneously.

• Proficiency in social media tools and Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc.).

• Excellent visual and written storytelling skills with a keen eye for design and detail.

• Experience in WordPress and/or Wix platforms is an advantage.

• Fluency in English is essential; Arabic language skills are a plus.

• Passion for cafe culture, creativity, and delivering an exceptional customer experience.

Work Location
Abu Dhabi
To view other vacancies we have, please check our website ( ) and follow us on our social media accounts - /
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Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office at +9712 622 55 03 or drop us a message on our website - .

Skills Required