Job Description

We are hiring for a - Social Media Lead

Location - Dubai, UAE



Who are we??

Meet Landmark Digital - we're part of the Landmark Group, one of the largest retail and hospitality organisations in the Middle East, North Africa and India. We're guardians of the group's digital arm which encompasses Enterprise and E-commerce Tech, Product Management, User Design, Omni Operations, Customer Experience, Loyalty, Content Production, Studio, Growth and MarTech, Finance and HR functions. With a futuristic outlook we strive to make the digital experience of our customers seamless.




Headquartered in Dubai, UAE, we're currently driving the digital experience for eight industry-leading brands in eight geographies, and rapidly expanding our footprint across new territories and functions. Join us, and you'll be part of the Middle East's biggest bricks-to-clicks success story, that registers over 100% growth year-on-year.

Agile Work Culture

Within the digital function, you'll be hands-on from day one, working in squads to make independent decisions and game-changing contributions that directly impact millions of customers. You'll collaborate every day with teammates from 20+ nationalities, across Dubai, India, Europe and the US.

Space for Excellence

Landmark Digital has a dedicated and growing software development centre in Bangalore, India, where we incubate, design and optimise our products and experiences. We also offer the option to work remotely for certain key roles.

New Technologies to Play With

You'll work with the latest in Enterprise and E-commerce tech, headless commerce, open source, microservices, Java Spring Boot and Spring Cloud, React Native iOS and Android apps, React frontend and a host of the latest cloud-native technologies hosted on Azure Cloud.

Focus on Learning & Growth

Excellent remuneration and perks are part of the package, but we also budget ample time and resources for training and upskilling.

Fun at Work

You'll enjoy our well-equipped break-rooms (FIFA and pool are huge favourites), team events, celebrations and a host of other amenities.

Role & responsibilities:

o Support the Paid Media Analyst in creation of Paid Social strategies, and ongoing development o Build URL's including adding tracking parameters


Upload new campaigns and all relevant changes moving forward i.e. audience targeting, creatives To have an understanding of market trends and seasonality fluctuations and apply learnings to the campaign(s) To have an understanding of client(s) demographic profiles and apply to campaign developments and optimizations. Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends. Work alongside the client's internal team, agency, or/and our Content team to support and manage the Social strategy. This may also include working alongside the Paid Media team when amplifying social campaigns. Suggest new ways to attract prospective customers, like promotions and competitions. Collaborate with the Paid Media, PR and Content teams in analyzing the end of campaign performance, coming back to the campaign objectives and business goals. At the very least consider audience growth, change in profile, engagement, reach, leads, and sales. Support the Social Strategists with organizing the campaigns, communicating with social influencers and internal communications, i.e. Creative, Content and Paid Media teams.


From an

Optimization and Development

perspective, you'll be required to:


Carry out basic optimization practices and daily checks Analyze and use conversion tracking data to further optimize and develop campaigns Support A/B tests Ensure day to day operations are aligned with campaign strategies and commercial goals Support with weekly and monthly analysis in preparation of client update meetings and calls


From a

Client Interaction perspective,

you'll be required to:


Expected to understand the client's brand as part of the brand immersion process Have full transparency of daily client communication via a group client email address

Qualification & skills requirements:

Educated to degree level, or equivalent Intermediate Microsoft Excel knowledge and skills Some previous experience in social marketing is essential You'll be a smart, motivated and results-driven analytical individual You'll be able to multitask and work well with a team, as well as being able to priorities tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine Excellent attention to detail, especially when employing individual processes and procedures A confident and clear communicator, both in person and on the phone, able to quickly build excellent working relationships with internal and external stakeholders Brilliant networking skills, able to confidently develop new relationships, and connect with people Creative and strategic thinking to identify opportunities You'll have an innate curiosity and a willingness to share ideas, thoughts and insights with your team and around the business You'll be energetic, enthusiastic, determined and proactive A respect for others' point of view You'll possess excellent communication skills and work well with different departments across the business




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