Job Description

Core Responsibilities

Content Creation & Visual Curation

Develop and execute engaging social media content (Chinese: WeChat/Instagram/Little Red & Meta etc.) aligned with the firm's design aesthetic, including:

Project showcases: Transform architectural/interior/landscape design deliverables into digestible visual narratives (e.g., before-after sliders, 3D animation snippets).

Industry insights: Simplify professional topics (e.g., material innovations, design trends) into shareable posts/stories.

Behind-the-scenes: Produce designer interviews/studio vlogs to humanize the brand.

Perform basic image editing (PS/AI): Color-correct renderings, format social media banners (1200x630px for LinkedIn, 1080x1350px for Instagram).

Edit short videos (Premiere/CapCut)

Platform Management & Analytics

Maintain a

content calendar

Monitor KPIs (engagement rate, CTR, follower growth) using native analytics tools; compile biweekly

Performance Dashboards

. Conduct

competitive audits

: Track rival firms' content strategies (e.g., Zaha Hadid Architects' TikTok tactics).

Community Engagement & Resource Coordination

Respond to DMs/comments; escalate potential client leads to the BD team via CRM tags. Coordinate live-streamed

AMA sessions

("Ask Me Anything") with lead designers.

Award Submissions & Industry Recognition

Research and identify prestigious

interior design awards

(e.g., Dezeen Awards, Frame Awards, IDA International Design Awards) aligned with the firm's portfolio. Manage end-to-end submission processes:? Curate

award-worthy project documentation

(high-res images, renderings, concept narratives).? Write compelling

submission statements

highlighting innovation, sustainability, and client impact.? Coordinate with designers to meet submission deadlines and requirements. Track results and leverage wins for PR (e.g., press releases, social media announcements).

Platform Collaborations & Partnerships

Build relationships with

interior design platforms

(e.g., Architonic, Designboom, Yellowtrace) for features and cross-promotions. Pitch firm projects for

editorial coverage

(e.g., "Top 10 Residential Designs of 2024"). Collaborate with influencers/designers for

guest content

(e.g., Instagram takeovers, joint webinars).

Key Tasks BreakdownTask TypeDeliverablesTools Used

Visual ContentInstagram carousels, YouTube shorts, GIFsCanva/Photoshop/PremiereCopywritingBilingual captions (EN/CN), SEO-optimized hashtagsChatGPT/GrammarlyData ReportingFollower demographics, top-performing postsGoogle Analytics/Meta InsightsEvent SupportWebinar promotions, design fair coverageEventbrite/Mailchimp

Performance Metrics

Growth

: Minimum 15% MoM follower increase (quality over quantity; target design professionals).

Engagement

: 8%+ average interaction rate (likes/comments/shares).

Conversion

: Track link-in-bio clicks to project inquiries (goal: 5% of monthly traffic).

Award Wins/Nominations

: Target 2-3 major recognitions annually.

Skills & Tools Required

Research

: Knowledge of award criteria (e.g., how to highlight "biophilic design" for sustainability awards).

Writing

: Ability to craft submission narratives that stand out (concise, story-driven, jargon-free).

Networking

: Familiarity with platforms like

Archinect

or

Houzz Pro

to connect with jurors/editors.
Job Type: Full-time