Job Description

Company Description
Confetti Group is a fast-growing, dynamic owner and operator of leading consumer packaged goods (CPG) brands in the fragrance, skin care, and hair care categories. Founded in 2016, Confetti has rapidly expanded to supply audiences across 25+ countries with products that resonate deeply with diverse consumer needs. With a passionate team and an innovative, people-centric culture, Confetti is committed to creating viral, engaging digital experiences that drive brand loyalty and market leadership.
Office Location: Deira, Dubai
Work Hours: Mon - Fri from 9am - 6.30pm & Sat from 9am - 2pm
For more information on the company, please visit:
About the role:
The Social Media Assistant will be a key member of the marketing team, based in Dubai and reporting to the Head of Marketing, while working closely with the founders. This role is designed for a creative and detail-oriented, highly energetic, individual under 30 years of age, with exceptional emotional intelligence and a passion for youth-focused B2C content. The ideal candidate thrives in a multi-cultural, fast-paced environment and is adept at creating viral social media content that resonates with Gen Z audiences. Working closely with in-house graphic designer and a creative studio, the Social Media Assistant will own the conceptualization, creation, and execution of digital campaigns across Instagram, YouTube, TikTok, and more. The candidate should be able to translate the brand identity into compelling stories across digital platforms
Key Responsibilities:

• Conceptualize and develop viral, engaging content for social media that drives strong brand engagement and visibility among Gen Z and youth segments.
• Collaborate closely with the in-house design and studio teams to ensure high-quality, on-brand visuals and videos.
• Manage the social media calendar, bring fresh ideas to the table, and stay ahead of trends to ensure our brand presence remains relevant, authentic, and inspiring.
• Plan and execute integrated digital marketing campaigns spanning organic and paid channels, maximizing outreach and ROI.
• Manage influencer partnerships with effective negotiation and relationship management in a multi-geography and multi-cultural context.
• Monitor and analyze campaign performance metrics with a focus on virality, engagement, and conversion KPIs, driving continuous optimization.
• Utilize SEO knowledge where applicable to enhance content discoverability and website traffic.
• Stay ahead of industry trends, social media innovations, and competitive activity to keep campaigns fresh and competitive.
• Foster a collaborative environment within the marketing team and across other departments to align marketing efforts with overall business goals.

What we'll need:

• Bachelor's degree in Marketing, Communications, or a related field (preferred)
• 2-4 years of experience in social media management or content creation, ideally in beauty, lifestyle, or luxury sectors.
• Strong understanding of social media platforms, algorithms, and best practices.
• Up to 30 years old, embodying high emotional intelligence, creativity, and a strong execution mindset.
• Proven experience in digital marketing, preferably in agency roles or youth-focused B2C brands; experience with D2C startups is a plus.
• Deep familiarity with Instagram, YouTube, TikTok, and other emerging social channels popular with Gen Z.
• Skilled in influencer marketing including negotiation and relationship building across cultures and regions.
• Strong analytical capabilities to interpret performance data and drive actionable insights.
• Basic SEO knowledge and hands-on experience is an advantage.
• Excellent communication and collaboration skills with an ability to thrive in a fast-paced environment.
• Support the brand's distributors globally to ensure consistent brand messaging and alignment across all markets.

Why Join Us?

• Drive the digital presence of a bold, youthful, and rapidly expanding CPG group with a portfolio of exciting fragrance and personal care brands reaching over 3 billion people globally.
• Be part of a future-focused team that values innovation, creativity, and people-centric growth, fostering an entrepreneurial culture where your ideas shape brand success.
• Engage deeply with Gen Z audiences and youth culture, crafting impactful campaigns that resonate across multiple continents and cultures.
• Work in Dubai's vibrant business hub with a competitive salary package of up to AED 8,000 per month and excellent career progression opportunities.
• Collaborate with a passionate and experienced team backed by over 120 years of combined industry expertise, gaining invaluable mentorship and professional development.

Skills Required