BASIC INFORMATION

Position Title

Senior Visual Merchandiser Executive - Beauty

POSITION OBJECTIVE

We are looking for a creative retail Visual Merchandiser to maximise market share and to provide an excellent in-store experience for our customers. The job holder requires to define, design and implement creative visual merchandising strategy for Beauty department (Cosmetics, Skincare, Hair Care and Perfumes), develop and implement effective Visual Merchandising standards, methods and compliance. The job holder will also be responsible for come up with, revise and present design ideas for displays, signages, floor plans and launches, in alignment to product, trend, target market and budget.

DO \xe2\x80\x94 Key Responsibilities

1.

Business Growth

\xc2\xb7 Manage development of creative and innovative Visual Merchandising solutions for the Beauty business for the concept.

\xc2\xb7 Plan and manage visual merchandising tasks to minimize expenditure and maximize productivity within the allocated budget

\xc2\xb7 Maximize market share using visual merchandising skill and business awareness

2.

Visual Merchandising Plan and Design

\xc2\xb7 Manage, conceptualize and ensure implementation of the Brand Visual Strategy for Beauty department. Create appealing and eye-catching visual displays that lead the customer through the entire store.

\xc2\xb7 Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, displays, creatives and point of sale materials etc

\xc2\xb7 Plan and develop detailed guidelines and planograms for the department, followed by model store execution.

\xc2\xb7 Ensure development and implementation of effective Visual Merchandising standards and methods to ensure consistency across all stores.

\xc2\xb7 Supervise development of creative and innovative Visual Merchandising seasonal concept solutions

\xc2\xb7 Manage construction and documentation of instore creatives and window guidelines, as required for the departments.

\xc2\xb7 Plan and ensure development of New Season and Brand update store set ups

\xc2\xb7 Conducts market research/audit/monitor competitors and understand the latest trends

\xc2\xb7 Assess and recommend action and create guidelines for promotions and events, and execution across all stores within specified timelines.

\xc2\xb7 Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques.

3.

Coordination

\xc2\xb7 Manage Critical path & calendar for VM function and manage stakeholders accordingly.

\xc2\xb7 Collate and share guidelines feedback for territory VM teams reagrding guidelines alongwith department VM specialists.

\xc2\xb7 Keep a track of budget and expenses for all territories.

\xc2\xb7 Collate Photo reports from all territories and review with department VM specialist.

\xc2\xb7 Managing the events calendar, weekly bulletins and team projects trackers for the team.

4.

People Management

\xc2\xb7 Conducting Workshops with the store teams

\xc2\xb7 Developing department visual merchandising champs in regions for effective execution of guidelines and ensure consistency

DISPLAY

QUALIFICATION

Basic Qualification / Education / Vocational Training

Graduate degree in any field, preferable design

Advanced

Qualification / Certification / Specialist Training

Microsoft Office. Proficiency in Photoshop, Illustrator, or other visual design tools

EXPERIENCE

Minimum Experience

4 years of experience

Specific / Relevant Experience

Proven work experience in the field of visual merchandising, including creating guidelines & planograms, floor plans, window & in-store displays, preferably in the field of makeup, perfumes, or department stores.

COMPETECIES

Skills and Capabilities

\xc2\xb7 Demonstrable visual design skills with a strong retail merchandising portfolio

\xc2\xb7 Advanced Knowledge of consumer behaviour/market trends/market forecasting techniques

\xc2\xb7 Ability to analyze sales merchandising reports and survey results.

\xc2\xb7 Resource Management

\xc2\xb7 Proficiency in English and local language

DELIVER

Perspective

Key Result Area (KRA)

Measure

Financial

Gaining Market Share through effective visual merchandising

Increase in Market share

Customer

Creative and Innovative visual merchandising concept development

Internal / External Customer Feedback score

Operational efficiency & Retail proficiency

Implementation of effective VM standards and consistency across all stores

Current Processes (Internal)

Adherence to visual merchandising standards

Achieve targeted complaince % wrt. visual merchandising standards

Execution of Visual Merchandising & Marketing event calendar

Meeting the set timelines

"Build" for Future" (Capability)

Enhance the retail capability, technical and behavioural skills

Number of training programs attended by self or team/

% improvement in performance pre and post training session

Team engagement

Achieve target employee engagement score

JOB INTERACTIONS

KEY INTERNAL INTERACTION WITH

NATURE OF INTERACTION

Marketing Department

For coordinating the merchandising event calendar with marketing initiatives

Buying Department

For understanding the Concept merchandise and seasonal themes

Retail Team

For smooth implementation of merchandising initiatives in the stores

Finance Department

For getting financial approval for merchandising operations and initiatives

KEY EXTERNAL INTERACTION WITH

NATURE OF INTERACTION

Printing/Signboard Contractors

For approvals/negotiation to print designs on posters, brochures etc

Suppliers

For approvals/negotiations to procure shop fitments and fixtures

Qualifications

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Landmark Group