Job Description

BASIC INFORMATION

Position Title Senior Visual Merchandiser Executive - Beauty

POSITION OBJECTIVE

We are looking for a creative retail Visual Merchandiser to maximise market share and to provide an excellent in-store experience for our customers. The job holder requires to define, design and implement creative visual merchandising strategy for Beauty department (Cosmetics, Skincare, Hair Care and Perfumes), develop and implement effective Visual Merchandising standards, methods and compliance. The job holder will also be responsible for come up with, revise and present design ideas for displays, signages, floor plans and launches, in alignment to product, trend, target market and budget.

DO -- Key Responsibilities

1. Business Growth

· Manage development of creative and innovative Visual Merchandising solutions for the Beauty business for the concept. · Plan and manage visual merchandising tasks to minimize expenditure and maximize productivity within the allocated budget · Maximize market share using visual merchandising skill and business awareness

2. Visual Merchandising Plan and Design

· Manage, conceptualize and ensure implementation of the Brand Visual Strategy for Beauty department. Create appealing and eye-catching visual displays that lead the customer through the entire store. · Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, displays, creatives and point of sale materials etc · Plan and develop detailed guidelines and planograms for the department, followed by model store execution. · Ensure development and implementation of effective Visual Merchandising standards and methods to ensure consistency across all stores. · Supervise development of creative and innovative Visual Merchandising seasonal concept solutions · Manage construction and documentation of instore creatives and window guidelines, as required for the departments. · Plan and ensure development of New Season and Brand update store set ups · Conducts market research/audit/monitor competitors and understand the latest trends · Assess and recommend action and create guidelines for promotions and events, and execution across all stores within specified timelines. · Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques.

3. Coordination · Manage Critical path & calendar for VM function and manage stakeholders accordingly. · Collate and share guidelines feedback for territory VM teams reagrding guidelines alongwith department VM specialists. · Keep a track of budget and expenses for all territories. · Collate Photo reports from all territories and review with department VM specialist. · Managing the events calendar, weekly bulletins and team projects trackers for the team.

4. People Management

· Conducting Workshops with the store teams · Developing department visual merchandising champs in regions for effective execution of guidelines and ensure consistency

DISPLAY

QUALIFICATION Basic Qualification / Education / Vocational Training Graduate degree in any field, preferable design

Advanced Qualification / Certification / Specialist Training Microsoft Office. Proficiency in Photoshop, Illustrator, or other visual design tools

EXPERIENCE Minimum Experience 4 years of experience

Specific / Relevant Experience Proven work experience in the field of visual merchandising, including creating guidelines & planograms, floor plans, window & in-store displays, preferably in the field of makeup, perfumes, or department stores.

COMPETECIES Skills and Capabilities · Demonstrable visual design skills with a strong retail merchandising portfolio · Advanced Knowledge of consumer behaviour/market trends/market forecasting techniques · Ability to analyze sales merchandising reports and survey results. · Resource Management · Proficiency in English and local language

DELIVER

Perspective Key Result Area (KRA) Measure

Financial Gaining Market Share through effective visual merchandising Increase in Market share

Customer Creative and Innovative visual merchandising concept development Internal / External Customer Feedback score

Operational efficiency & Retail proficiency Implementation of effective VM standards and consistency across all stores

Current Processes (Internal) Adherence to visual merchandising standards Achieve targeted complaince % wrt. visual merchandising standards

Execution of Visual Merchandising & Marketing event calendar Meeting the set timelines

"Build" for Future" (Capability) Enhance the retail capability, technical and behavioural skills Number of training programs attended by self or team/ % improvement in performance pre and post training session

.. Schedule: Full-time Shift: Day Job Travel: