Company Description

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company with 114 offices in 67 countries and over 6500 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world\'s third largest communications group We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. We\'re in the business of getting people to fall in love with our clients\' products and services. We have an unshakeable spirit and unbeatable attitude that Nothing is Impossible, a concept we apply to all our clients and work. We believe in effecting positive change through creativity, always. While we seek out the most brilliant minds to help us on our quest, we\'re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.



- The ideal candidate should possess a unique approach to creating Generative AI strategies for ATL Advertising, Social Media and Internal Communication campaigns.

- As a passionate Content Strategist, the candidate will be responsible for shaping the narratives, messaging, insights and content experiences across various communication channels. Your work will involve:

- Gaining a deep understanding of client requirements to effectively guide them through an effective content and brand strategy

- Providing insights and ideas on how Generative AI can be utilized in content strategy to internal clients

- Collaborating with cross-functional teams to plan and supervise execution of successful content marketing initiatives

- Leveraging AI tools to enhance content strategy and creation

- Staying at the forefront of emerging content trends, both in social media and other communication platforms, and developing strategies around these trends

- Conducting audience research and studying available data to understand what new content to produce and why

- Support in creating and maintaining a workflow as well as developing a content calendar for streamlined content creation

- Audience research and data analysis In addition the candidate should be comfortable devising creative ways to generate copy supported by Generative AI tools, producing novel and unique outcomes. The responsibilities will encompass creating written content across various communication touchpoints, bringing brand storytelling and brand experiences to life through the candidate\'s work.

Technical & Product

- Spearhead the exploration of future applications of Generative AI in content strategy and content/copy

- Evaluate Generative AI tools for their efficacy in content strategy and copy

- Foster internal tools, processes and outcomes related to Generative AI adoption

Business Acumen & Operational Efficiency

- Develop and refine workflows, processes and automations for incorporating Generative AI into content strategy

- Collaborate closely with the creative team to pave the way to conceptualization.

- Present and pitch content strategy concepts to clients, highlighting AI-driven approaches

Innovative & Analytical Mindset

• Views knowledge as modular building blocks for imaginative outcomes

• Recognises the potential of Generative AI in content strategy and and unique written content

• Embraces curiosity and the unknown

• Thrives in navigating ambiguity when shaping content strategy

Qualifications

• Minimum of 4 years of experience

• Bilingual (AR & EN)

• Strong target market knowledge

• Excellent persuasive and presentation skills

• Research and data analytics skills

• Organising and structural proficiency

• Excellent presentation development skills

• . Ability to Generate sound and distinctive copy/content

• Agency experience preferred

Publicis Groupe