Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging \xe2\x80\x93 where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world \xe2\x80\x93 helping unlock financial access to enable the future of money movement.



This role will be responsible for bringing the Visa brand positioning to life with key audiences and cultural verticals, driving brand design, creative and positioning, as well as leading the social content and digital strategy for CEMEA. The role shapes and leads the brand identity system for Visa CEMEA, ensuring consistency and excellence across all touchpoints. You will lead a team of high-performing brand, culture and content marketers as well as a team of designers who collaborate with cross-functional teams and partner with best-in-class agencies to drive brand distinction, relevancy and association. This role is also responsible for how our brand comes to life at the point of payment and customer usage. Finally, as a thought leader and subject matter expert, you will engage with key Visa customers and external partners to support the growth and success of the Visa brand.

This is a key role on the CEMEA Marketing Leadership team reporting to the Senior Vice President, Chief Marketing Officer CEMEA and is based in Dubai.

• Essential Functions

• Conceptualize and execute the Visa brand positioning and creative strategy: work with global and local marketing teams to bring Visa\xe2\x80\x99s brand positioning to life, leading on creative strategy, owning the regional creative brief and acting as the guardian of Visa brand guidelines across CEMEA.
• Develop Key Audience, Culture and Social Strategy: Build strategy to bring Visa into key cultural verticals and lead on the social and content strategy for the brand across CEMEA. Lead a team to conceptualize innovative approaches to connecting with key audiences and segments leveraging world class sponsorships such as FIFA and Olympics as well as local assets.
• Deliver on our global brand distinction and brand prominence: Evolve and expand visual identity systems to address existing gaps and expand it to other forms of expression (motion, audio, etc.) and bring it to life in CEMEA.
• Develop and execute the CEMEA brand design strategy: in alignment with the global brand design strategy, ensuring alignment with Visa\'s overall brand objectives and business goals.
• Spearhead environmental design: Drive the creation of visually engaging and immersive brand experiences in physical spaces such as office space, events, and partner locations. Collaborate with internal and external stakeholders to design and implement innovative environmental branding solutions that amplify the Visa brand.
• Partner with design agencies: Own the relationship with creative, design and social agencies and studios to develop and execute brand initiatives. Provide clear creative direction, monitor project timelines, and ensure the delivery of high-quality and impactful creative assets.
• Leverage data-led approach and mindset: Leverage data, insights, and research to drive decision-making and optimize brand design efforts. Regularly analyze results, identify areas for improvement, and make data-driven recommendations to enhance brand impact.
• Expand our brand\'s visibility at the point of payment and customer usage, including at point of sale, digital transactions, and physical & digital cards through:

• Developing and overseeing CEMEA implementation of branding, including consistent strategy, design, and measurement
• Driving brand training in CEMEA, proof points, processes, and other collateral to support sales teams in representing our brand to clients and partners
• Designing, operationalizing, and optimizing branding requirements and supporting toolkits & processes for clients and partners
• Improving the client and partner experience to seamlessly integrate our brand across payment form factors
• Reinvent how our brand shows up across ways to pay and be paid by driving innovations and integrations with partners and clients

• Champion a customer experience-approach with CEMEA Marketing Product teams to enable mutual brand & business wins with clients & partners, leading to greater visibility and integration of our brand
• Engage with clients and partners to identify and pilot innovation opportunities
• Create brand standards, guidelines and tools to scale innovations across Visa\'s clients and partners
• Team leadership: Build and lead a high-performing brand design team. Provide guidance, mentorship, and feedback to team members, fostering a culture of creativity, collaboration, and continuous improvement. Manage resource allocation, workload distribution, and talent development within the team.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

• 15 or more years of experience with a Bachelor\xe2\x80\x99s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
• Proven track record of successfully developing and implementing brand design strategies that drive measurable results
• Deep knowledge of agency partner management and collaboration and how to inspire the best work from creative partners
• Demonstrable experience with development of digital/social-first creative programs across multiple industries
• Extensive track-record working at, or in collaboration with, leading digital platforms
• Knowledge of consumer segmentation, analytics and insight development, strong capability in activation
• Track record of successful brand repositioning work across multiple industries
• Extensive experience in environmental design, creating immersive brand experiences in physical spaces.
• Demonstrated ability to collaborate effectively with creative agencies, and third-party vendors.
• Data-driven mindset, with the ability to leverage analytics and insights to inform design decisions and measure impact.
• Excellent communication and presentation skills, with the ability to articulate complex design concepts and strategies to both technical and non-technical stakeholders.
• Strong leadership skills, with the ability to inspire and motivate a team of designers and creatives.
• Solid financial and analytical acumen with strong ROI orientation
• A great team member who adds energy, ideas and fun to our team and a thought-leader, change agent, and champion of developing new ways of working.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa