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Senior Director Brand Activation EM

Purpose & Overall Relevance for the Organization:

Lead, Own and steer the execution of the Global Brand Strategy throughout Emerging Markets, delivering against all relevant Brand KPIs. Ensure execution excellence and consistent deployment of a holistic brand marketing plan across all communication channels, Retail, PR, Digital, Sport Marketing and Media in alignment with Global and EM Brand Activation Strategy.

Key Responsibilities:

• Lead the Market Brand activation team (planning & media activation, sports marketing, Omnichannel marketing and digital activation)
• Build, lead and develop a highly engaged team (incl. succession planning)
• Ensure integration & team cooperation with globally managed EIM and Newsrooms teams (where available)
• Provide functional guidance & direction to Market BU Comms and Cluster/country Brand activation directors
• Manage the framework for the categories and channels to act and operate within the brand calendars and drive coordination for providing input from the market / BU\'s into the global brand calendar.
• Drive and lead the MWB allocation process across BUs and Clusters/Country and coordinate input into global functions (e.g. BMP)
• Ensure excellence in paid media & traffic marketing including shared KPI framework and management of media effectiveness program
• Drive the translation of the global sports marketing strategy into a market framework in which the BU\'s will operate
• Ensure excellence of seasonal concept activations at point of purchase in all retail channels (wholesale, own retail, franchise,

) * Ensure the creation of a framework to capture seasonal learnings to create inputs to OMA in Global CTC to help create better tools for the future

• Drive global VM guidelines for DTC and derive principles covering specific market wholesale channel needs

Enable increased digital thinking across the brand/BU\'s in order to increase qualitative traffic to .com * Drive the optimization of the different digital consumer touchpoints through the full funnel by driving the execution locally relevant digital campaigns

• Ensure global CRM strategies are adapted and developed into local context and existing operational market programs (eCOM)
• Drive joint partnership with key actors in social and digital landscape
• Consolidate comms requirements and brief global Brand management
• Define seasonal calendar and obtain sign-off from Global Brand management
• Handover seasonal calendar at range introduction meeting
• Approve BU campaigns\' creatives
• Sign-off seasonal calendar at range introduction meeting
• Monitor the execution of the MWB plan according to BMP
• Oversee and drive comprehensive digital marketing strategy for the country/cluster/market; find synergies where applicable between country/cluster/market
• Oversee Media Activation strategy for country/market including all planning, buying, and partnerships

Knowledge, Skills and Abilities:

• Ability to develop and implement strategy
• Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Broad Marketing experience, with a distinct track record of success and high-level Brand Communication knowledge
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
• Strong industry knowledge, across divisions-footwear, apparel and accessories-and across all BUs.
• Expert understanding of markets\' consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:

• 7-10 years of experience in marketing required. Regional experience preferred.
• University degree in Marketing or equivalent professional experience, MBA preferred
• Previous experience in managing a global matrix organization required
• Sporting goods industry experience required
• Fluent in English
• International work and cultural experience; substantial experience working in regional teams

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Senior Director Brand Activation EM

Brand: adidas

Location: Dubai

TEAM: Marketing & Communications

State: DU

Country/Region: AE

Contract Type: Full time

Number: 495071

Date: Mar 3, 2023

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