Purpose & Overall Relevance for the Organization:

Lead, Own and steer the execution of the Global Brand Strategy throughout Emerging Markets, delivering against all relevant Brand KPIs. Ensure execution excellence and consistent deployment of a holistic brand marketing plan across all communication channels, Retail, PR, Digital, Sport Marketing and Media in alignment with Global and EM Brand Activation Strategy.

Key Responsibilities:

• Lead the Market Brand activation team (planning & media activation, sports marketing, Omnichannel marketing and digital activation)
• Build, lead and develop a highly engaged team (incl. succession planning)
• Ensure integration & team cooperation with globally managed EIM and Newsrooms teams (where available)
• Provide functional guidance & direction to Market BU Comms and Cluster/country Brand activation directors
• Manage the framework for the categories and channels to act and operate within the brand calendars and drive coordination for providing input from the market / BU\xe2\x80\x98s into the global brand calendar.
• Drive and lead the MWB allocation process across BUs and Clusters/Country and coordinate input into global functions (e.g. BMP)
• Ensure excellence in paid media & traffic marketing including shared KPI framework and management of media effectiveness program
• Drive the translation of the global sports marketing strategy into a market framework in which the BU\xe2\x80\x98s will operate
• Ensure excellence of seasonal concept activations at point of purchase in all retail channels (wholesale, own retail, franchise,

) * Ensure the creation of a framework to capture seasonal learnings to create inputs to OMA in Global CTC to help create better tools for the future

• Drive global VM guidelines for DTC and derive principles covering specific market wholesale channel needs

Enable increased digital thinking across the brand/BU\xe2\x80\x99s in order to increase qualitative traffic to .com * Drive the optimization of the different digital consumer touchpoints through the full funnel by driving the execution locally relevant digital campaigns

• Ensure global CRM strategies are adapted and developed into local context and existing operational market programs (eCOM)
• Drive joint partnership with key actors in social and digital landscape
• Consolidate comms requirements and brief global Brand management
• Define seasonal calendar and obtain sign-off from Global Brand management
• Handover seasonal calendar at range introduction meeting
• Approve BU campaigns\xe2\x80\x99 creatives
• Sign-off seasonal calendar at range introduction meeting
• Monitor the execution of the MWB plan according to BMP
• Oversee and drive comprehensive digital marketing strategy for the country/cluster/market; find synergies where applicable between country/cluster/market
• Oversee Media Activation strategy for country/market including all planning, buying, and partnerships

Knowledge, Skills and Abilities:

• Ability to develop and implement strategy
• Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Broad Marketing experience, with a distinct track record of success and high-level Brand Communication knowledge
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
• Strong industry knowledge, across divisions\xe2\x80\x94footwear, apparel and accessories\xe2\x80\x94and across all BUs.
• Expert understanding of markets\xe2\x80\x99 consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:

• 7-10 years of experience in marketing required. Regional experience preferred.
• University degree in Marketing or equivalent professional experience, MBA preferred
• Previous experience in managing a global matrix organization required
• Sporting goods industry experience required
• Fluent in English
• International work and cultural experience; substantial experience working in regional teams

Adidas