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Director Brand Activation - EMC

Purpose & Overall Relevance for the Organization

Lead the execution of the Global Brand Strategy across the MENA region delivering against all relevant Brand KPIs. Ensure executional excellence and consistent deployment of a holistic brand marketing plan across all communication channels, in strong partnership with the wider brand leadership team.

Key Responsibilities:

Lead the Market Brand Activation team (Communication & Media Activation, Public relations/Newsroom, Sports Marketing)

Build, lead and develop a highly engaged team (incl. individual development and succession planning)

Responsible for the creation of a seasonal and annual brand marketing strategy and activation plan that lands the Global priorities and significantly improves Brand KPI\'s;

Strong cross functional loyalty with brand and channel peers to secure that the brand budgets are maximised and positively influencing brand health and commercial KPI\'s.

Drive and lead the MWB allocation process across BUs and Clusters/Country, in coordination with peer, coordinate input into global functions and monitor the execution (e.g. BMP)

Responsible for category growth plans through execution of the brand strategy and budgets.

Ensure excellence and collaborate with Digital Activation team in paid media & traffic marketing including shared KPI framework and management of media effectiveness program

Drive the translation of the global sports marketing strategy into a market framework, from identification to asset activation, including budget allocation recommendations.

Ensure excellence of seasonal concept activations at point of purchase in all distribution channels (wholesale, own retail, franchise, , eCom)

Provide feedback and input on seasonal learnings to provide to Global CTC to help create better tools for the future

Collaborate with Digital Activation team to increase digital thinking across the brand/BU\'s in order to increase qualitative traffic to digital channels

Drive the optimization of the different digital consumer touchpoints through the full funnel by driving the execution of locally relevant campaigns

Define seasonal calendar and align with MENA Brand team and EM Brand management

Plan and drive Trade Zone Strategy in partnership with brand leadership team within MENA, ensuring consistent execution and delivery against Brand KPIs.

Drive specific consumer research and actions relating to the findings across MENA and share relevant research with hub teams.

Knowledge, Skills and Abilities:

Ability to develop and implement strategy

Proven leadership and management abilities especially in managing a diverse team (incl. remote management, cross functional loyalty)

Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.

Broad Marketing experience, with a distinct track record of success and high-level Brand Communication knowledge

Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

Strong industry knowledge, across divisions-footwear, apparel and accessories-and across all BUs.

Expert understanding of markets\' consumers, accounts, economic environment and commercial needs

Strong experience in managing budgets

Requisite Education and Experience / Minimum Qualifications:

8-10 years of experience in marketing required.

University degree in Marketing or equivalent professional experience

Previous experience in managing a global matrix organization required

Sporting goods industry experience required

Fluent in English, Arabic preferred

International work and cultural experience; substantial experience working in regional teams

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Director Brand Activation - EMC

Brand: adidas

Location: Dubai

TEAM: Marketing & Communications

State: DU

Country/Region: AE

Contract Type: Full time

Number: 497700

Date: Sep 22, 2023

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