The Senior Digital Marketing Lead is responsible for leading the agency's digital strategy, performance marketing, and online growth initiatives. This role oversees digital planning, execution, optimization, and reporting across all channels, ensuring measurable results and ROI for clients.
The position combines strategic thinking with hands-on leadership of the digital marketing team.
Key Skills & Competencies
Strong expertise in digital strategy and performance marketing
Proven experience with paid media (Meta, Google, LinkedIn, TikTok)
Deep understanding of SEO, content strategy, and analytics
Ability to translate business objectives into digital campaigns
Data-driven decision-making and reporting skills
Social Media experience monitoring and analyzing
Team leadership and mentoring capabilities
Client presentation and strategy communication
Budget planning and campaign optimization
Staying updated with digital trends, tools, and platform changes
Job Type: Full-time
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