Job Description

MedX Pharmacy, a leading health and wellness provider in Dubai, is seeking a Senior Digital Marketing Executive to enhance our online presence and drive customer engagement. The ideal candidate will report directly to the E-Commerce Manager and collaborate closely with cross-functional teams to develop and execute comprehensive digital marketing strategies.

Role Overview:

The

Senior Digital Marketing Executive

will develop, implement, and manage MedX Pharmacy's digital marketing strategy, working across various channels including

paid social

,

SEO

,

SEM

,

email marketing

, and

affiliate marketing

. Reporting to the

E-Commerce Manager

, the individual in this role will be responsible for achieving measurable growth in

sales

,

customer acquisition

, and

engagement

while optimizing campaign budgets and channel strategies.

What You'll Be Doing:

1. Digital Marketing Strategy Development & Execution:

Develop and execute comprehensive

digital marketing strategies

tailored to MedX Pharmacy's

business goals

, focusing on

customer acquisition

,

engagement

, and

retention

. Oversee

multi-channel campaigns

across

social media

,

SEO

,

SEM

,

email marketing

, and

affiliate marketing

, ensuring alignment with omnichannel business objectives. Implement strategies for

revenue enhancement

and

business efficiency

, driving consistent performance across markets.

2. Campaign Management & Optimization:

Lead the execution of digital campaigns, optimizing paid social and affiliate marketing channels to meet KPIs such as

ROAS , CPO (Cost Per Order)

,

CVR (Conversion Rate)

, and

new customer acquisition

. Regularly monitor and optimize campaign performance, including

A/B testing

of creatives, ad formats, and messaging to ensure

maximum performance

. Manage the

digital marketing budget

, continuously optimizing spend across various platforms to drive business growth and maximize ROI.

3. Performance Analysis & Reporting:

Utilize tools like

Google Analytics

,

Tableau

, and

Smartly

to monitor and analyze

performance metrics

, including traffic, engagement, conversions, and ROI. Generate

comprehensive reports

that provide actionable insights to senior management, influencing future strategies and improving digital marketing efforts. Collaborate with cross-functional teams including

Sales

,

Design

, and

Finance

to ensure alignment with business goals and to support campaign execution.

4. Brand Awareness & Online Reputation Management:

Drive initiatives aimed at increasing

brand visibility

and recognition across key digital channels, including

social media

,

search engines

, and

email marketing

. Implement

channel-specific targeting strategies

, tailoring campaigns to the diverse markets served by MedX Pharmacy.

5. Cross-Functional Collaboration:

Work closely with

design

and

content

teams to strategize and execute compelling creative for digital marketing campaigns, enhancing performance across different channels. Lead discussions and collaborations with publishers like

META

,

TikTok

,

Snapchat

,

Twitter

, and

Affiliate Networks

to plan and optimize

yearly digital strategies

and

best practices

for each platform.

6. People Management & Team Collaboration:

Lead and mentor junior team members, contributing to their professional growth and ensuring that digital marketing efforts align with broader e-commerce strategies. Engage in cross-functional collaboration with teams in

sales

,

IT

,

content

, and

engineering

to support campaign integration, budget planning, and performance tracking.

Functional/Technical Competencies:

1. Digital Marketing Tools & Platforms:

Expertise in

Google Ads

,

META Ads Manager

,

TikTok Ads

,

Snapchat Ads

,

Twitter Ads

, and

Affiliate Networks

. Proficient in

web analytics tools

like

Google Analytics

,

Tableau

,

Smartly

, and

Adjust

for reporting and performance tracking. Experience in

email marketing platforms

,

CRM systems

, and

push notifications

to improve customer engagement and conversion rates.

2. Data Analysis & Reporting:

Strong ability to analyze

digital marketing data

, providing actionable insights to optimize campaigns and improve performance. Proficient in using reporting tools like

Google Data Studio

and

Power BI

to create clear, actionable reports for senior management.

Key Requirements:

3-5 years

of proven experience in

digital marketing

, including

paid social

,

affiliate marketing

, and

performance optimization

. Strong experience managing campaigns across

social media

,

SEO

,

SEM

,

email marketing

, and

affiliate marketing

. Proficiency with

Google Ads

,

Facebook Ads

,

TikTok Ads

,

Snapchat Ads

,

Twitter Ads

, and affiliate marketing platforms. Demonstrated success in managing

multi-million-dollar digital marketing budgets

and achieving KPIs like

ROAS

,

CPO

, and

new user acquisition

. Experience in

A/B testing

, campaign optimization, and performance reporting to drive measurable results. Ability to work collaboratively with cross-functional teams and lead discussions to shape digital marketing strategy.

What We Offer:

Competitive salary package based on experience. Growth opportunities within a rapidly expanding organization. A dynamic, collaborative, and

results-driven work environment

.
Job Types: Full-time, Permanent