Join the industry leader to design the next generation of breakthroughs

Channel Marketing Specialist

As a key member of the marketing team, this role will work closely with sales, strategic marketing, product marketing, global PSS marketing teams, and shared business resources within Safety and Productivity Solutions. You will be closely involved in driving Go to Market Strategies targeting industry verticals, strategic end customers and channel community to fuel our growth strategy and AOP for Productivity Solutions and Services within MENA. Business Objectives will include and align to meet the annual operating plan (AOP) and strategic business goals for MENA. Key metrics for success include pipeline contribution (20X), Lead generation, return on marketing investment (ROMI) of 31X, new product awareness/adoption rates and, team alignment.

Ideal candidate will have end customer marketing experience, track record of delivering high impact results in channel end customer marketing, industry focused marketing, and marketing communications in a matrix team environment. Analytical skills, customized content and campaign creation, go-to-market initiatives, and team development skills are necessary to succeed in this position.

HONEYWELL SPS

Our Safety and productivity solutions helps create faster, more seamless, agile, and efficient supply chains, better protect human health, improve worker safety, and help meet sustainability goals by leveraging connectivity, advanced data analytics, software, robotics, sensors, advanced materials and integrated human and automated systems.

Helping organizations become more connected to make our world smarter, safer, and more sustainable.

Key requirements

• Drive the go to market strategy and annual marketing plans for Honeywell`s Productivity Solutions and Services portfolio. Plans must drive pipeline contribution, followed by margin and revenue growth.

• Plan and execute effective campaigns across to relevant end customer and industry segments.

• Align strategic marketing, product marketing and sales teams to create and measure innovative effective promotions a quarterly marketing plan with maximum business impact.

• Responsible for creating, maintaining, and continuously improving customer relations, through effective communications, C-suite events, thought leadership focused branding and digital initiatives for demand generation.

• Manage and track the allocated marketing budget effectively.

• Interface closely with product managers, account managers, and strategic marketing to communicate and understand product positioning and competitive landscape to strengthen HON market awareness to strategic end customers.

• Analyze, calculate, and evaluate business data, including channel sales revenue, forecasts, program ROI, pricing and new product launch success.

• Own the marketing calendar for PSS MENA. Drive digital nurture and social media programs for PSS MENA.

• End to End delivery of events, including coordinating between sales & marketing to ensure full alignment on objectives, strategy, delivery, and post event plan.

• Evaluate post event results to drive continuous improvement in the future events strategy.

• Work closely with sales teams to effectively manage and measure campaign effectiveness, lead generation and ROI (MQL-SQL-Pipeline-Order)

• Ensure VOC (voice of customer) excellence and communication to the business as required for product development, competitive intelligence, pricing etc.

• Drive demand generation via Digital and social media campaigns

• Liaison with suppliers, agencies & event organizers

• Monitor competitive activity and align this with strategic marketing plans to increase market share.

• Drive monthly meetings with Sales to track MQL status and conversion.

• Align sales and marketing to discuss quarterly field marketing activities.

• Be a key contributor to the annual strategic planning process for your region.

Have regular, planned meetings with customers and attend regional Honeywell and relevant industry events.

Key skills and qualifications

• Bachelor\xe2\x80\x99s degree in marketing or technology or related field.

• Minimum 4 years\xe2\x80\x99 relevant work experience in strategic end customer marketing, channel marketing, and product marketing in a B2B environment.

• MBA Preferred.

• Mastery of marketing technology tools specifically SFDC and Marketo

• Excellent communication and organizational skills.

• Ability to work closely with a variety of disciplines in a matrix organization.

• Ability to prioritize work and work independently.

• High level of integrity and demonstrated portrayal of Honeywell Behaviors.

Our offer

• A culture that fosters inclusion, diversity, and innovation in an international work environment

• Market specific training and ongoing personal development.

• Experienced leaders to support your professional development.

Equal opportunity statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Join us now and be part of a global team of thinkers, innovators, dreamers, and doers who make the things that make the future!

#TheFutureIsWhatWeMakeIt

Additional Information

• JOB ID: HRD217447
• Category: Marketing
• Location: Emaar Buss.Park; Bld.2,Sheikh Zayed Road,Dubai,DUBAI,United Arab Emirates
• Exempt

More jobs on https://www.qureos.com/

Talent Pal