• Head up the brand wholesale channels of distribution driving brand Growth and Profitability
• Maximize sales and profitability of brand stores in line with Company targets.
• Control costs within budgetary guidelines for the brand stores.
• Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
• Review feedback from territories on Brand acceptance and customer expectations.
• Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory.
• Inspirationally lead the development of the Wholesale team to meet or exceed commercial goals and KPIs and build Brand equity
• Identify and communicate Market needs and best practices to the MD, GM and Leadership team
• P&L head for group wholesale business

• Work with the management team to build and support delivery of Annual & Longer-Term Business Plan
• Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.
• Design the merchandise plan (pricing, promotion, assortment etc.) with the brand team for timely availability of stocks at the stores.
• Determine buying requirements for wholesale channels and formulate buying plan and budget.
• Conduct product selection in coordination with the host brand requirements
• Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance) with the senior merchandiser.
• Strategic development, management and growth of business within MENA
• Construct, implement, monitor, and control the sales budget across brands by channel
• Ensure tighter controls on business processes in wholesale orders and accounts receivables

• Meet and exceed agreed KPI targets for net sales and profitability
• Lead by example and with integrity in driving a high employee engagement and high-performance culture
• Drive improvement of relevant and specific processes in close cooperation with support functions
• Represent the Wholesale accounts and categories internally as an ambassador with all functions and vice versa
• Maintain strong relationship with the partners to develop the business to a higher level of growth achieving yearly targets and deliverables
• Achieve full and on-time order conversion while assuring retail introduction dates are met
• Conduct regular market visits across the GCC to ensure compliance and continuous improvement

• Influence and drive high level of cross functional collaboration with support teams
• Develop accurate sales forecasts based on market insights and customer inputs
• Ensure profitability by setting clear targets and action points; analysis of risks & new business opportunities with all partners
• Drive quality growth by ensuring all commercial sell-out activities ensure positive brand development
• Manage clearance and other exit activities

• Collaboration
• Managing Complexity
• Influencing Others
• Drive for Results
• Developing Talent
• Sales responsibility
• Strong Customer relationship
• Self-starter
• Accountable for all sales collection
• Team leader and mentor

Apparel Group