Job Description

Role Overview

We are looking for a motivated and results-oriented Sales Executive HORECA to develop and manage relationships with hotels, restaurants, and catering clients. The ideal candidate has strong sales skills, deep knowledge of the HORECA sector, and a passion for driving business growth in the food and beverage industry.

Responsibilities

Develop and maintain strong relationships with chefs, purchasing managers, and F&B directors across HORECA accounts Identify and pursue new business opportunities within hotels, restaurants, cafes, and catering companies Achieve monthly and quarterly sales targets and grow product penetration across assigned clients Present and promote products, conduct tastings, and coordinate sampling activities Negotiate pricing, contracts, and trading terms within company guidelines Ensure consistent product availability and timely delivery in coordination with logistics and operations Monitor competitor activity, market trends, and client feedback to identify growth opportunities Manage order processing, collections, and after-sales support Prepare regular reports on sales performance, pipeline, and forecasts

Requirements

Bachelors degree in Business, Marketing, or a related field 2 - 5 years of experience in HORECA sales, preferably in FMCG, foodservice, or beverage categories Strong existing network within the UAE HORECA market (chefs, hotels, caterers, etc.) Proven track record of achieving sales targets and building long-term client relationships Excellent communication, negotiation, and presentation skills Strong organizational and time-management abilities * Valid UAE driving license