Deliver and implement Retail Education strategy for the GCC, both supporting the worldwide brand strategy while making it locally relevant at the service of business.
Ensure brand message & image are successfully conveyed at counters through BAs.
Provide local markets Training teams with all tools and materials to ensure perfect consumer experience and product knowledge within the field teams (multi-languages English/Arabic).
Support and advise the local markets in career development plans of the field teams + supervise the top position talent pool (team of 12 nationals). Help upskilling the Education function through the right processes and tracking tools for the career development of field teams.
Foster cooperation with Sales/Marketing to enable local education teams as a efficient business partner at the service of retail excellence.
Direct management (forecasts, implementation, follow up) of BA grooming and service tools materials.
Report on a monthly basis on Education KPIs and link with Retail/Sales KPIs to measure impact of Education actions on business results, and ensure optimization of human and financial resources.
Key Responsibilities
Education
o Provide training directives and materials multi-languages to local trainers for new BA inductions, new product trainings, sales techniques and specific BA development trainings.
o Roll out of company tools and programs for field teams.
o Follow up with local teams performance tracking & assessment tools associated with all the training performed + in link with business results
o Integrate Education with Commercial/Retail and Brand teams to ensure Retail Excellence. Integrate 360 approach to the field teams trainings (Sales, Marketing, PR, Digital)
o Manage and monitor Education budget (orders, uniforms, trainings, travels, expenses, gifting..)
Management
o Support and coach local training teams to identify development needs + create individual plans for field teams.
o Actively participate in career development of Senior Roles and Field Management profiles + Talent Pool
o Directly manage development of career plans for Regional Expert (MUA and Skincare), manage his/her schedule in coordination with Marketing and Sales.