Job Description

We are seeking a creative and data-driven Real Estate Digital Marketing Specialist to manage and execute our online marketing strategies. The ideal candidate will be passionate about the real estate industry and have a proven track record of generating leads, increasing brand visibility, and driving property sales through digital channels. You will be responsible for creating compelling campaigns that attract and engage our target audience of buyers, sellers, and investors.

Key Responsibilities:

Campaign Management:

Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including social media, email, search engines (SEO/SEM), and paid advertising.

Content Creation:

Create and curate high-quality, engaging content for property listings, blog posts, social media, and email newsletters. This includes writing compelling property descriptions, shooting or editing photos/videos, and developing visual assets.

Social Media Management:

Plan and execute a robust social media strategy to promote listings, build brand authority, and engage with our community. Manage all social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, TikTok).

SEO & SEM:

Optimize website content and property listings for search engines to increase organic traffic. Manage and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads) to generate high-quality leads.

Email Marketing:

Design, build, and deploy effective email marketing campaigns to nurture leads and maintain communication with our client database.

Performance Analysis:

Track, analyze, and report on the performance of all digital marketing campaigns. Use data and analytics (e.g., Google Analytics, CRM data) to make data-driven decisions and refine strategies for optimal ROI.

Collaboration:

Work closely with real estate agents, photographers, and other team members to ensure marketing efforts are aligned with business goals and sales objectives.

Market Research:

Stay current with real estate market trends, competitor activities, and digital marketing best practices to ensure our strategies remain innovative and effective.

Qualifications:

Proven experience as a Digital Marketing Specialist, with a strong portfolio showcasing successful real estate-specific campaigns. (preferred years of experience, e.g., 5+ years). Proficiency in a range of digital marketing tools and platforms, including:

Advertising:

Google Ads, Facebook Ads Manager, Instagram Ads.

Analytics:

Google Analytics, Search Console.

CMS:

WordPress or similar.

Email Marketing:

Mailchimp, Constant Contact, or similar.

Social Media Management:

Hootsuite, Buffer, or similar.

Graphic Design:

Canva or Adobe Creative Suite (Photoshop, Illustrator) is a plus. Strong understanding of SEO, SEM, content marketing, and lead generation principles in a real estate context. Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling ad copy and property descriptions. Ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a fast-paced environment. A proactive, creative, and problem-solving mindset. [Optional] Bachelor's degree in Marketing, Communications, or a related field. [Optional] Experience with CRM systems (e.g., HubSpot, Salesforce).

What We Offer:

Competitive salary, commission or bonus structure, health insurance, paid time off, opportunities for professional development, etc. The opportunity to work in a dynamic and growing industry with a supportive team. A collaborative work environment where your ideas will be valued.
Job Type: Full-time

Pay: AED3,000.00 - AED6,000.00 per month