Public Relations And Social Media Manager | Al Futtaim Automotive | Byd

Abu Dhabi, United Arab Emirates

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Overview of the role:

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission "Technological Innovations for a Better Life", BYD is shaping a zero-emission future worldwide.? As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it's about building trust, delivering experiences, and representing a brand that is redefining mobility.

What you will do:

Develop and execute PR strategies, ensuring positive media coverage and brand reputation management.

Manage social media strategy and content across key platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.).

Build and maintain strong relationships with journalists, media outlets, and influencers.

Oversee the creation of compelling, brand-aligned content, including press releases, blog articles, and social media posts.

Monitor brand perception, handle crisis communication, and ensure brand reputation management.

Track, analyze, and report on PR and social media performance to optimize engagement strategies

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