to join our marketing team. The ideal candidate should have hands-on experience in managing paid ad campaigns across
Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms
. You will be responsible for driving qualified traffic, optimizing ad performance, and ensuring maximum ROI for every campaign.
Key Responsibilities:
Plan, create, and manage
PPC campaigns
across Google Ads, Facebook, Instagram, and other ad networks.
Conduct
keyword research
, competitor analysis, and audience targeting.
Optimize campaigns for
ROI, CTR, and conversion rate improvements
.
Perform
A/B testing
on ad creatives, copy, and landing pages.
Monitor daily performance metrics to understand campaign performance and areas for improvement.
Collaborate with the design and content teams to develop effective ad creatives.
Track, analyze, and report on campaign performance using Google Analytics and other tools.
Stay updated with the latest PPC trends, bidding strategies, and digital marketing best practices.
Requirements:
Bachelor's degree in Marketing, Business, or a related field.
1-3 years of proven experience in
PPC campaign management
.
Strong knowledge of
Google Ads, Meta Ads Manager
, and analytics tools.
Good understanding of
conversion tracking, pixel setup
, and retargeting strategies.
Experience with
A/B testing, bid management
, and performance optimization.
Excellent analytical, communication, and problem-solving skills.
Job Types: Full-time, Permanent
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