Job Description

Performance Marketer/PPC Specialist

We seek a

Performance Marketer/PPC Specialist

to manage and optimize our online advertising campaigns, to implement strategies to drive traffic and conversions. The Performance Marketer will collaborate with the marketing team to enhance the online presence and achieve marketing goals.

KRA:

Campaign Strategy and Planning:

Developing and implementing PPC strategies, including keyword research, targeting audiences, and setting campaign goals.

Ad Creation and Optimization:

Crafting compelling ad copy and visuals, along with managing bids and budgets to maximize efficiency.

Campaign Management:

Monitoring and optimizing campaigns in real-time, adjusting bids, targeting, and ad copy to improve performance.

Data Analysis and Reporting:

Analysing campaign data using tools like Google Analytics to identify trends, measure performance, and generate reports for stakeholders.

Collaboration:

Working with various teams, including SEO specialists, copywriters, and web developers, to ensure a cohesive online experience.

Skills and Knowledge:

Strong understanding of online advertising principles Proficiency in PPC campaigns and platforms like Google Ads and Bing Ads Certifications in Google Ads or other relevant platforms Knowledge of SEO and keyword research Ad copywriting and design skills Excellent communication and collaboration skills Proficiency in analysing performance data and conducting keyword research Knowledge of digital marketing strategies and tools Strong analytical skills and attention to detail Excellent communication and teamwork skills Experience in the healthcare or aesthetic industry is a plus Bachelor's degree in Marketing, Advertising, or related field
Job Types: Full-time, Permanent, Contract
Contract length: 24 months