to plan, execute, and optimize paid advertising campaigns across
Google Ads
and
Meta (Facebook & Instagram)
platforms. The ideal candidate has strong analytical skills, creative thinking, and proven experience in driving ROI from paid media campaigns.
Key Responsibilities
Plan, launch, and manage PPC campaigns on Google Ads, Facebook, and Instagram.
Conduct keyword research, audience targeting, and competitor analysis.
Write engaging ad copy and coordinate with designers on creatives.
Optimize campaigns to achieve maximum ROI (CTR, CPA, ROAS, conversions).
Track daily budgets, performance, and adjust strategies as needed.
Run A/B tests on ad creatives and landing pages.
Prepare regular performance reports with insights and recommendations.
Stay up to date with platform updates, industry trends, and best practices.
Requirements
Proven experience managing Google Ads and Meta Ads campaigns.
Strong knowledge of Google Ads Manager, Meta Ads Manager, and Google Analytics.
Excellent analytical and reporting skills.
Ability to manage budgets and deliver measurable results.
Strong written and verbal communication skills.
Certification in Google Ads and/or Meta Ads (preferred).
Nice to Have
Experience with other platforms (LinkedIn Ads, TikTok Ads, Snapchat Ads).
Agency or multi-client management experience.
Benefits
Competitive salary and performance-based incentives.
Growth opportunities in digital marketing.
Exposure to diverse campaigns and industries.
Job Type: Full-time
Pay: AED1.00 - AED99,999.00 per month
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